Marketron

Radio Listeners are Ready to Move and Groove

Author: Annette Malave, SVP/Insights, RAB

If you have traveled anywhere lately, you may have noticed that hotels and airports are booming with activity. Streets and parks are abuzz with runners, joggers and cyclists. Everyone is back to their old lifestyle – or are they?

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Radio Reaches an Underserved and Wealthy Consumer Group

Author: Annette Malave, SVP/Insights, RAB

When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers.

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Radio Reaches the Auto Buying Market

Contributor: Casey Taylor, VP of Client Success/CivicScience

The pandemic has brought unprecedented disruption to the automotive market, from used car price spikes to rising fuel costs forcing consumers to dream about electric vehicles. Has the dust started to settle, or is there still more change to come?

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Radio Can Help Jewelry Retailers Outshine Their Competition

Author: Annette Malave, SVP/Insights, RAB

Graduations have begun, as have weddings. Festivities and gatherings are in full swing. As is the case with many events like these, jewelry of some sort is given to mark the occasion.

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Radio Delivers Father’s Day Gift Ideas

Author: Annette Malave, SVP/Insights, RAB

Dad. Father. Pop. Pappa. These are just a few of the names children will use when referring to the paternal figure in their lives. This post looks into the people that are celebrated and recognized on Father’s Day.

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What Matters to Job Seekers

Author: Annette Malave, SVP/Insights, RAB

According to the recent jobs report, 428,000 jobs were added, and the unemployment rate remains unchanged at 3.6%. The good news is that 95% of the jobs that were lost during the pandemic are now recovered.

Are we still looking at the Great Resignation or is it instead a great reset?

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