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Category: Radio Listening

The Personality Connection

In case you missed it, read this commentary on youth and radio personalities.  Despite what some may think about youth and their communication via texts, half sentences, pictures and emoji’s, the human voice is still important.  And not just any voice, but the voice of a broadcast radio personality.

If you overheard a conversation and someone was referencing Mike and Patti, Letty B., Tad and Melissa or Ana Alicia, you might think that they were mentioning the names of friends.  Well, you are close. The names listed here are of those that seem like a friend to people on a daily basis – at least to listeners.  These are just some of the names of broadcast radio on-air personalities.

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Sports Radio Knocks It Out
of the Park for Fans

“There’s nothing like listening to my Red Sox on the radio outdoors or in the car.”

 “I listen to play- by-play more than watch games on TV since I do not have cable anymore.”

 “I enjoy the freedom of listening to the radio for sports programs as it allows me the freedom to be outside working on various projects.”

 “Announcers are funny. Commercials seem less intrusive and I don’t mind the interruption as much.”

These are just a few of the quotes we grabbed from an informal online survey regarding Sports Radio listening habits — sports radio simply works and works hard for those that are passionate about sports.  It’s not just the “big” games, it’s every game.  It’s the conversation, it’s the debate, it’s the voices, it’s the surprise, delight, defeat, and it’s simply the passion for sports that fuels the beast.

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of the Park for Fans”

Radio. No Secrets Here.

During the recent Association of National Advertisers’ (ANA) 2017 Media Conference, Marc Pritchard, Chief Brand Officer at P & G, challenged CMOs to demand transparency from their digital media partners by eliminating ad fraud and making sure that the ad purchased actually reaches the intended  consumer.  Little to no audited proof of ad delivery should be considered unacceptable.

Continue reading “Radio. No Secrets Here.”

Whet the Appetite with Radio

Isn’t it odd that when you hear someone talking about a meal they had you suddenly crave it?  And the more descriptive they become – using words like creamy, spicy, and juicy – that image comes to life, driving you to crave it even more.  These words don’t have to come from someone sitting next to you to whet your appetite; they can come from listening to the radio.

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Radio Rules the Road

“It’s Saturday night, about time to go.  Got my white leather jacket and a neon soul.  Once I turn on the radio I’m ready to roll.”  Those lyrics from Maren Morris’ “80s Mercedes” resonate with everyone.  Who doesn’t know that feeling of getting in the car, turning the radio on and listening to your favorite songs? Continue reading “Radio Rules the Road”

Radio + Smartphone = Constant
Companion

According to Statista, there will be well over 220 million smartphone users by the end of 2017.  These users will engage with radio in various ways – texting, downloading or just listening in.

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Companion”

Women – The Importance
of Communication

Everyone you know has a woman who has been influential in their life.  As people, we understand the important role that our mothers, aunts, sisters, and friends have played.  As women break through glass ceilings and help pave the way for others, the advertising industry has already recognized the important role that women play.  Radio, however, has always communicated to women and with women – from local radio personalities to nationally syndicated program hosts.

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of Communication”

If Reach is the New Black, Then
Radio is Red Hot!

There has been a lot of press lately regarding reach.  Most recently, an article by Andy Sippel, svp at Advertiser Perceptions, a business intelligence firm serving the global advertising industry, used the phrase regarding reach being the new black.  If that is the case, then radio is red hot! Continue reading “If Reach is the New Black, Then
Radio is Red Hot!”

Brand Sales After the BIG Event

An average of 111.3 million people watched Super Bowl LI on network TV and there were 190.8 million social media interactions, according to Nielsen.  The average cost to advertise was $5 million for a 30–second spot.  That’s a particularly high cost – especially when the impact of Super Bowl ads to influence brand purchase is minimal.

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Music is Good for You

Isn’t it amazing how sometimes you hear a portion of a song on the radio and the tune just stays in your head?  You find yourself humming, tapping or just moving your head to the beat even when you’re nowhere near a radio – but you just learned a new song.  That, my friends, is the power of radio – learning about new music.

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Radio’s sustaining presence
in American culture

Today’s blog post is courtesy of Ginny Morris, Chair and Chief Executive Officer, Hubbard Radio, LLC

Radio, as an industry, will celebrate its “first” vibrant 100 years in 2020.  The country has seen the evolution of radio over that time from a nascent technology with few users to a pervasive and ubiquitous part of American culture. We all know radio’s history, right? The AM band dominated for decades before the FM band finally found its legs, and combined, the two continue to be a solid foundation for today’s ever-evolving “audio landscape.”

Our family has been in the broadcasting business since the early 20’s. My grandfather, Stanley E. Hubbard, started with one radio station: WAMD. In our company’s 90-or-so years we have never been more excited about the radio business. Audience levels are near an all-time high of 247.4MM people 12+ every week. Radio offers a richer experience for our listeners across our digital platforms and a more dynamic environment to help our advertising partners grow their businesses.

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in American culture”

Ad Fraud Isn’t Possible
in Live Broadcast Radio

Studio microphone stand on background sign light ON AIR. 3d illustration

Throughout 2016, data became more and more important in advertising – finding out the who, what, where and why.  So what happens if the data you receive comes into question?  Articles like this one from Advertising Age and The New York Times only adds to that concern.

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in Live Broadcast Radio”

The Secret Formula to Great Radio Ads

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What makes a great radio ad?  Is there a magic formula or do you just have to have a gift?  In today’s post, some of radio’s great creative minds share their thoughts and approach to writing great radio ads.  Have you tried their approach in the past?  Please tell us what you think about their suggestions.

“Radio is one of the few remaining mediums with captive audiences. They can’t click away from you; they can’t skip ahead. While they are driving in their car, you own their attention,” said Chris Smith, Brand Creative Group Head from The Richards Group, as he was emphasizing radio’s continued relevance as a great storytelling mechanism despite all other advertising choices.

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Let Radio Data Tell the Story

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Today’s post is courtesy of Maura Kautsky, VP Marketing NextRadio

I saw this funny quote the other day that couldn’t be timelier “Marketing without data is like driving with your eyes closed”.   And boy has that data evolved.   As you read from the previous blog, marketers are moving from big data to data attribution which provides insight into what receives credit for conversion.  Continue reading “Let Radio Data Tell the Story”

Don’t Take Radio for Granted

High angle studio portrait of the young girl lying on the white floor

Broadcast radio has many strengths.  It’s live and local.  You can tune in to hear your favorite songs, get the latest weather and traffic updates.  Maybe you turn it on just to keep you company or hear the play-by-play of the game. But radio also has other strengths that are often taken for granted, and even sometimes, overlooked.

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Only 17 Days Left!

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In seventeen more days we’ll know who will be leading this country for the next four years.  As we approach November 8, there is still time for candidates to reach voters and particularly those that are still undecided.  Also, given the events that have occurred in the past few weeks, political advertising dollars have seen some shifts, but not with radio.

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People tune in and listen and listen
to radio

Friends Friendship Portrait Togetherness Fun Concept

We look forward to each time Nielsen releases another quarterly issue of their Total Audience Report.  It provides the entire ad community with a perspective on shifts and changes in media usage.  But it is of no surprise that our interest is about radio’s usage.

The Q2 2016 Nielsen Total Audience Report noted that, in a three-year comparison, the number of radio stations that an adult tunes into has grown.  Radio delivers content, whether it is in the form of talk, news, sports or music, and listeners tune in to find it.  Based upon this report, the average number of radio stations tuned in by adults every month is 7.1.

Continue reading “People tune in and listen and listen
to radio”

Radio – A Diverse Medium Reaching a
Diverse Audience

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Rock, News/Talk, Urban AC, Spanish, Jazz, Gospel, Tejano. These are just some of the formats that run on stations across the country. Radio offers programming that reaches people of different age groups, interests, lifestyle and even language.

Radio listeners are passionate. They engage with their radio stations across all platforms and devices – whether it’s on-air, on a smartphone, via Facebook or twitter. And when it comes to reach and time spent with radio, ethnic audience usage is greater than the general market.

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Diverse Audience”