Today’s post is courtesy of Maura Kautsky, VP Marketing NextRadio
I saw this funny quote the other day that couldn’t be timelier “Marketing without data is like driving with your eyes closed”. And boy has that data evolved. As you read from the previous blog, marketers are moving from big data to data attribution which provides insight into what receives credit for conversion. Continue reading “Let Radio Data Tell the Story”
Broadcast radio has many strengths. It’s live and local. You can tune in to hear your favorite songs, get the latest weather and traffic updates. Maybe you turn it on just to keep you company or hear the play-by-play of the game. But radio also has other strengths that are often taken for granted, and even sometimes, overlooked.
In seventeen more days we’ll know who will be leading this country for the next four years. As we approach November 8, there is still time for candidates to reach voters and particularly those that are still undecided. Also, given the events that have occurred in the past few weeks, political advertising dollars have seen some shifts, but not with radio.
We look forward to each time Nielsen releases another quarterly issue of their Total Audience Report. It provides the entire ad community with a perspective on shifts and changes in media usage. But it is of no surprise that our interest is about radio’s usage.
The Q2 2016 Nielsen Total Audience Report noted that, in a three-year comparison, the number of radio stations that an adult tunes into has grown. Radio delivers content, whether it is in the form of talk, news, sports or music, and listeners tune in to find it. Based upon this report, the average number of radio stations tuned in by adults every month is 7.1.
Continue reading “People tune in and listen and listen
to radio”
Rock, News/Talk, Urban AC, Spanish, Jazz, Gospel, Tejano. These are just some of the formats that run on stations across the country. Radio offers programming that reaches people of different age groups, interests, lifestyle and even language.
Radio listeners are passionate. They engage with their radio stations across all platforms and devices – whether it’s on-air, on a smartphone, via Facebook or twitter. And when it comes to reach and time spent with radio, ethnic audience usage is greater than the general market.
Continue reading “Radio – A Diverse Medium Reaching a
Diverse Audience”