Author: Annette Malave, SVP/Insights, RAB
The Merriam-Webster online dictionary defines charity as “generosity and helpfulness, especially toward the needy or suffering; an institution engaged in relief of the poor,” as well as a few others. Whichever definition you choose, the outcome is the same – giving.
Continue reading “Radio Drives Nonprofit Site Traffic”Author: Victor Texcucano, Content Coordinator, RAB
The world of technology advances every day, and it sure is getting interesting. We now have 8K smart televisions with more than 33 million pixels, smart home speakers that let you hear local, national and global news with a mere voice command and even internet-connected thermostats that can be controlled from smartphone applications. Today’s technology is truly transforming our living spaces into smarter, more helpful environments.
Continue reading “Radio Reaches Adopters of Technology”Author: Stephanie Heracleous, Research & Insights Assistant, RAB
The pandemic has thrown a wrench in the tax filing process the last couple of years as new incentives, deductions and tax credits have emerged. As we settle into the first few months of 2022, tax season is in full swing. The Internal Revenue Service (IRS) has issued more than $4MM in tax returns so far this year. Consumers are looking to online businesses and professionals for assistance in filing to make sure their taxes are prepared correctly.
Continue reading “Radio Reaches Taxpayers”Author: Annette Malave, SVP/Insights, RAB
According to Punxsutawney Phil, winter should be over in three more weeks. Within those weeks, landscapers and lawn and garden centers will experience an influx of want-to-be and experienced gardeners. It’s the time when most people will find out what kind of “thumb” they have.
Continue reading “From Bud to Bloom – Radio Grows Site Traffic for Lawn and Garden Retailers”Author: Annette Malave, SVP-Insights, RAB
A 2016 PwC publication stated that fintech (short for financial technology) would reshape banking. Based on a survey of banking executives, the article stated that, within five years of the article, 90% of banks expected growth of mobile applications. At that time, a little more than half of the respondents offered a mobile app for their clients, and 18% were currently developing one. Clearly, the pandemic has had a greater impact on services and offerings by banks and financial institutions.
Continue reading “Radio – You Can Bank on It”Author: Victor Texcucano, Content Coordinator, RAB
COVID-19 fears and restrictions have helped establish several new trends in the world of retail. Since the rise of e-commerce over the past decade or so, shopping has evolved to become much faster and much more convenient.
Continue reading “Radio Plays a Part in the Future of Retail”Contributor: Fleur Voruz, Senior Director, Programs (Media), Children’s Miracle Network Hospitals
No one ever expects to need a children’s hospital, yet every day, thousands of kids enter a children’s hospital, many of them fighting for their lives.
Continue reading “How Partnerships with Radio Can Change Kid’s Health”Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
As lockdowns occurred at the onset of the pandemic in 2020, Americans experienced financial concerns and reviewed all their household expenses – including insurance. Consumers evaluated their auto, home and life insurance policies. They also realized the importance of their insurance carrier’s ability to handle their concerns quickly, efficiently and virtually.
Continue reading “Radio is the Best Policy for Insurance”Contributor: Dustin Wilson, Manager of Client Development, Digital, Marketron
It’s no secret that integrated advertising campaigns typically perform better. When you pair radio and digital ads, they’re an excellent complement to each other. That’s because audiences consume content in multiple ways across lots of mediums. And that’s a necessity in a world where people encounter hundreds if not thousands of ads in a single day.
The competition to break out from the noise and connect with audiences is key for any advertiser. However, they may have misconceptions about what channels work best. Well, they don’t need to go on hunches, and neither do you. Data and research support that radio ads can lift the performance of digital ones.
Continue reading “Radio Advertising Is the Perfect “Lift” for Digital”Author: Madison Wright, Associate Producer, Radio Mercury Awards
Since their inception, the Radio Mercury Awards have honored the best in radio creative and have brought together agencies, productions companies, advertisers and radio broadcasters, all to celebrate radio.
On Wednesday, November 17, the awards, produced by RAB, brought the celebration event to wherever viewers were watching – at home, in their offices, with family or with colleagues, all to celebrate the power of radio and the future of audio creative.
Here are four key takeaways from this year’s awards:
2021 celebrates the 15 winners and is now woven into the rich history of the Radio Mercury Awards. Want to hear more? We encourage you watch the full, encore viewing of the show here.
Alejandro Ortiz, executive creative director, Campbell Ewald Detroit/NY, will be serving as the 2022 Radio Mercury Awards chief judge.
“I’m super excited, I have a lot of history with these awards… this is an amazing festival and the quality of work that comes in every year is incredible. I am really looking forward to seeing what everyone comes with.”
Stay tuned for more information regarding 2022 Call for Entry. Want to stay ahead of the curve? Be sure to subscribe to the Radio Mercury Awards mailing list here.
Author: Annette Malave, SVP/Insights, RAB
Before the pandemic, traditional aspects of the auto purchase were changing. People were considering subscription auto plans versus ownership. Vehicle options were also shifting. COVID-19 changed all that.
Traditional vehicle ownership is still considered to be the most convenient, practical and flexible by consumers. When it comes to audio entertainment, traditional sources are important.
Continue reading “Tradition is Valued by Auto Buyers”Author: Annette Malave, SVP/Insights, RAB
There’s nothing more thrilling for some than shopping for a new sofa, bedroom set, stove or refrigerator. It is so important to find the that one item that is just what you are just looking for or to quote the fairytale, the one that is “just right.” Looking for that “just right” item isn’t as easy today.
Continue reading “Radio Delivers for Furniture and Appliances”Author: Annette Malave, SVP/Insights, RAB
Although some adults have already started their holiday shopping, there are some that will wait for the right time to purchase something new and shiny – for themselves or as a gift. The new and shiny isn’t a car, it’s jewelry.
Continue reading “Radio Sells Silver and Gold”Author: Annette Malave, SVP/Insights, RAB
“Just one minute.” How often do you hear or say that phrase in a day? While it may not seem like a long time, a lot happens in a minute. For example, UPS will deliver 11,319 packages, your heart will beat 60 to 100 times and you will blink about 15 to 20 times. Those may be interesting stats, but what is fascinating is the amount of data that is generated in one minute.
Continue reading “Radio Connects for More than a Minute”Contributor: Stu Jacobs, President, Mr. Master
While TV’s upfronts season traditionally takes place in May, the radio industry’s upfronts season takes place in September and into October. Upfronts are a chance for radio – on a national, regional, or local level – to secure business for the duration of the following calendar year. This benefits radio by securing committed ad dollars well in advance. It also benefits advertisers by allowing them to see what new shows, content or event opportunities a cluster, station, radio group, or network has planned for the upcoming year. In addition, upfronts allow brands and agencies to strategically plan their advertising dollars, book ads at scale, access premium inventory and secure efficient pricing. It’s a win-win opportunity for all.
Continue reading “Radio Upfronts: 4 Powerful Ways to Maximize Your Sales”Author: Tammy Greenberg, SVP/Business Development, RAB
One of the hottest trends in advertising is “screen-free media,” as people liberate their eyeballs and engage their ears with a potpourri of audio programming. However, for marketers to capitalize on the audio renaissance, they must develop an audio strategy that goes beyond ad buying and adopts a distinctive voice and sound for their brands, according to the Carat Trends 2021 report, titled “The Year of Emotionally Intelligent Marketing.”
The diversification of audio platforms and the attention audio commands among consumers has opened up tremendous opportunity for brands to expand their audio strategies and grow their audiences.
Author: Annette Malave, SVP/Insights, RAB
It’s hard to believe that the holiday season is right around the corner. This, of course, means that people will be cooking, eating and drinking various beverages. Those drinks can vary from juice to wine.
The beverage industry was not immune to the upheavals created by the pandemic. As stay-at-home orders were issued, consumers found themselves determined to be healthier and not only change what they ate, but also what they drank. And as people longed for human interaction, virtual cocktail hours also created opportunities for adults to share and try new alcoholic and nonalcoholic beverages.
Continue reading “Drink Up! Radio can pour it on for beverage advertisers.”
Author: Annette Malave, SVP/Insights, RAB
According to the latest data from Pew Research, the U.S. Hispanic population grew 23% – from 50.5 million in 2010 to 62.1 million last year. Hispanics are the largest minority and have a buying power of $1.9 trillion, according to the Selig Center for Economic Growth.
Continue reading “Celebrating the Hispanic Community Every Day”
Author: Annette Malave, SVP/Insights, RAB
While many behaviors shifted during the pandemic, Americans became more aware of their overall health and wellness. As consumers focused on exercise and rediscovered the outdoors, many reviewed their intake of vitamins, supplements and nutrients as a way to improve and or boost their immunities.
Continue reading “Radio – A Booster for Wellness”
Author: Annette Malave, SVP/Insights, RAB
The growth in audio usage across all platforms and devices has been incredible. One segment of that growth has captured a lot of attention – podcasts. Podcast listeners have been considered a niche audience. Do they differ from broadcast listeners, and what are their views about broadcast radio?
Continue reading “Podcast and Broadcast Radio – Listeners in Common”
