Author: Annette Malave, SVP/Insights, RAB
Engagement. Local. Heart. Soul. Creativity. Partnerships. Those were words that resonated across the various sessions and events that took place during Radio Week.
From Oct. 5 – 9, CEOs, managers, sellers, radio personalities and some the brightest creative directors participated in two of radio’s biggest events – Radio Show and the Radio Mercury Awards.
Photo Credit: RAB/NAB Radio Show 2019
Author: Annette Malave, SVP/Insights, RAB
“Radio, Streaming, Podcasting.” During the reimagined 2019 Radio Show, session content touched on all aspects of the audio landscape and delivering insights applicable to all media and advertising professionals.
In session after session, the overarching message was simple. The content broadcast stations deliver to listeners is the core differentiator when compared to other audio sources and how that content is delivered should and will be embraced – regardless of platform or device.
Photo Credit: RAB/NAB Radio Show 2018
Author: Annette Malave, SVP/Insights, RAB
During the 2018 Radio Show, the overarching theme was about data – demystifying it, understanding where to get and how to use it as well as the opportunities it can create.
In addition, throughout the Radio Show, there was a secondary message: Radio is a strong and nimble medium that continues to evolve, to not only meet but exceed the demands and expectations of its listeners and advertising partners.