Contributor: Bo Bandy, GM Digital & SVP Marketing, Marketron
Building relationships with your clients starts and ends with earning their trust. Being transparent, asking the right questions and sharing informed recommendations can make you a valuable resource. Over time you become an ally because the connection is much more than transactional.
Continue reading “Be a Marketing Resource for Your Advertisers: Here’s How”Author: Annette Malave, SVP/Insights, RAB
During the pandemic, while many businesses were impacted, the role that small local business within communities was magnified. Many small businesses had to pivot to survive or struggled to keep their doors open.
Continue reading “Radio and Small Businesses are Perfect Partners”Author: Victor Texcucano, Content Coordinator, RAB
Spring is in the air. The weather is warming up, and flowers are blooming. It’s finally that time of the year when we can enjoy the outdoors. Now’s the time when people will begin lawn maintenance, growing fruits and veggies or just relaxing on their porch.
Continue reading “Radio Can Help Promote Springtime Businesses”Contributor: David Schapira, senior vice president of strategy and operations, AnalyticOwl,
There have never been more options for students to search for the right school or program for higher education. Conversely, the space has never been more crowded, making the right approach to reaching and converting those students more important than ever to drive enrollment.
Continue reading “Today’s Lesson: Radio Works for Education”Author: Annette Malave, SVP/Insights, RAB
Eggs! Have you ever heard so many people talking about the price of eggs? If you do an internet search on eggs, you will probably get “fed” articles on chicken coops. That’s right – people think it is better to buy a coop than to buy eggs.
Continue reading “Reaching the Cost-Conscious Consumer”Author: Annette Malave, SVP/Insights, RAB
If you have spoken with anyone who has purchased or leased any vehicle within the past year, you will probably hear about the highs and lows of the process. While inventory may not be as big a challenge as it has been in years past, there are other difficulties.
Continue reading “In Person or Online? Here’s What Auto Buyers Prefer”Authors: Annette Malave, SVP/Insights and Victor Texcucano, Content Coordinator, RAB
There is nothing better than a cold beer at the end of a long workday, or a few alcoholic seltzers in the backyard while grilling with family or friends – though the world of alcohol is steadily changing.
Continue reading “Radio Listeners and Cocktail Selections”Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
Is a homeowner ever truly done with repairs and projects? Most homeowners will tell you no, and that creates constant opportunity for businesses in the home services category.
Continue reading “Home Services Ads on Radio: What’s Working Best”Author: Annette Malave, SVP/Insights, RAB
The holiday haze has finally lifted, and routines are back in full swing. Some folks are talking about a “dry” January or working on those resolutions they made. January is a month when people regroup and reset for the year ahead.
Continue reading “Get Ready for 2023”Author: Annette Malave, SVP/Insights, RAB
Businesses. Retailers. Restaurants. Community. There has been incredible focus on everything local as consumers looked around and realized the role and impact local has in their lives. After all, it is great to travel, but “there’s no place like home.”
Continue reading “2022 – The Year of Local”Author: Annette Malave, SVP/Insights, RAB
“Ahhhh, this chair is just right.” Goldilocks knew exactly what was comfortable to her. How many of us have understood that statement whenever we looked at, sat in or laid on a piece of furniture or bedding?
Continue reading “Radio and That ‘Just Right’ Feeling”Author: Annette Malave, SVP/Insights, RAB
Today’s economic environment is causing Americans to view examine their finances and the institutions they use for savings. According to Northwestern Mutual’s 2022 Planning and Progress study, the average amount of savings dropped from $73,000 in 2021 to $62,000.
Continue reading “Bank on Radio”Author: Victor Texcucano, Content Coordinator, RAB
We’re living in a new era – an era where medical cannabis is legal in 39 states and its recreational use is legal in 19. Did you ever think we’d be here? Public opinion has evolved on cannabis, though some still are wary of it. The good news is that there may be a product that brings the health benefits of cannabis without the adverse side effects many associate with it.
Continue reading “Radio Drives CBD Purchases”Contributor: Jenn Hoff, Digital Sales Director, Marketron
Radio continues to be a channel that engages and influences listeners across all demographics. While much has changed since its inception, radio holds strong as a medium that people trust and truly tune in to, making it a great opportunity for any advertiser.
Continue reading “Why Radio Still Has the Ear of Consumers, Influencing Buying Decisions for a Variety of Advertisers”Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
Healthcare is always a top-of-mind concern for consumers, and radio has proven to be an effective way to reach and motivate consumers. According to Scarborough’s USA+ 2022 Release, 85% of chiropractic patients are radio listeners, 85% of optometry patients tune in weekly, and 84% of dental patients are weekly radio listeners.
Continue reading “Healthcare Ads on Radio: What’s Working Best”Author: Victor Texcucano, Content Coordinator, RAB
Pets are loyal companions, protectors and even mood boosters, according to WebMD, which says pets can stave off depression, lower blood pressure and boost immunity.
Continue reading “Radio Reaches Pet Owners”Author: Annette Malave, SVP/Insights, RAB
Labor Day is right around the corner. For many, the holiday signifies the end of summer. For others, it is a reminder that school is back – from grade school to college. As students return, so do sports.
Continue reading “Score Big with Radio”Author: Annette Malave, SVP/Insights, RAB
After a few years of limited personal interaction, consumers are hungry. They are hungry for social events, gatherings and the experience of food outside of their homes. All consumers have truly become “foodies.”
Continue reading “Reach Foodies with Radio”Contributor: Meg DiMattina, Account Director/Claritas
With so much happening in the United States over the last several years, from concerns about the economy and inflation, rising healthcare costs, the COVID-19 pandemic, changes in abortion rights, and more, it is understandable that many Americans are dissatisfied and feel that the country needs major changes.
Continue reading “Radio – A Key Channel to Target Voters”Author: Annette Malave, SVP/Insights, RAB
It is summer! It’s the time of year for backyard parties, days at the beach and back-to-school shopping. While it may be hard to believe, families are already planning their strategy for purchasing all their children’s back-to-school (BTS) and back-to-college (BTC) needs.
Continue reading “Use Radio to Gain the Attention of Back-to-School Shoppers”
