Authors: Annette Malave, SVP/Insights and Victor Texcucano, Content Coordinator, RAB
There is nothing better than a cold beer at the end of a long workday, or a few alcoholic seltzers in the backyard while grilling with family or friends – though the world of alcohol is steadily changing.
Continue reading “Radio Listeners and Cocktail Selections”Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
Is a homeowner ever truly done with repairs and projects? Most homeowners will tell you no, and that creates constant opportunity for businesses in the home services category.
Continue reading “Home Services Ads on Radio: What’s Working Best”Author: Annette Malave, SVP/Insights, RAB
The holiday haze has finally lifted, and routines are back in full swing. Some folks are talking about a “dry” January or working on those resolutions they made. January is a month when people regroup and reset for the year ahead.
Continue reading “Get Ready for 2023”Author: Annette Malave, SVP/Insights, RAB
Businesses. Retailers. Restaurants. Community. There has been incredible focus on everything local as consumers looked around and realized the role and impact local has in their lives. After all, it is great to travel, but “there’s no place like home.”
Continue reading “2022 – The Year of Local”Author: Annette Malave, SVP/Insights, RAB
“Ahhhh, this chair is just right.” Goldilocks knew exactly what was comfortable to her. How many of us have understood that statement whenever we looked at, sat in or laid on a piece of furniture or bedding?
Continue reading “Radio and That ‘Just Right’ Feeling”Author: Annette Malave, SVP/Insights, RAB
Today’s economic environment is causing Americans to view examine their finances and the institutions they use for savings. According to Northwestern Mutual’s 2022 Planning and Progress study, the average amount of savings dropped from $73,000 in 2021 to $62,000.
Continue reading “Bank on Radio”Author: Victor Texcucano, Content Coordinator, RAB
We’re living in a new era – an era where medical cannabis is legal in 39 states and its recreational use is legal in 19. Did you ever think we’d be here? Public opinion has evolved on cannabis, though some still are wary of it. The good news is that there may be a product that brings the health benefits of cannabis without the adverse side effects many associate with it.
Continue reading “Radio Drives CBD Purchases”Contributor: Jenn Hoff, Digital Sales Director, Marketron
Radio continues to be a channel that engages and influences listeners across all demographics. While much has changed since its inception, radio holds strong as a medium that people trust and truly tune in to, making it a great opportunity for any advertiser.
Continue reading “Why Radio Still Has the Ear of Consumers, Influencing Buying Decisions for a Variety of Advertisers”Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
Healthcare is always a top-of-mind concern for consumers, and radio has proven to be an effective way to reach and motivate consumers. According to Scarborough’s USA+ 2022 Release, 85% of chiropractic patients are radio listeners, 85% of optometry patients tune in weekly, and 84% of dental patients are weekly radio listeners.
Continue reading “Healthcare Ads on Radio: What’s Working Best”Author: Victor Texcucano, Content Coordinator, RAB
Pets are loyal companions, protectors and even mood boosters, according to WebMD, which says pets can stave off depression, lower blood pressure and boost immunity.
Continue reading “Radio Reaches Pet Owners”Author: Annette Malave, SVP/Insights, RAB
Labor Day is right around the corner. For many, the holiday signifies the end of summer. For others, it is a reminder that school is back – from grade school to college. As students return, so do sports.
Continue reading “Score Big with Radio”Author: Annette Malave, SVP/Insights, RAB
After a few years of limited personal interaction, consumers are hungry. They are hungry for social events, gatherings and the experience of food outside of their homes. All consumers have truly become “foodies.”
Continue reading “Reach Foodies with Radio”Contributor: Meg DiMattina, Account Director/Claritas
With so much happening in the United States over the last several years, from concerns about the economy and inflation, rising healthcare costs, the COVID-19 pandemic, changes in abortion rights, and more, it is understandable that many Americans are dissatisfied and feel that the country needs major changes.
Continue reading “Radio – A Key Channel to Target Voters”Author: Annette Malave, SVP/Insights, RAB
It is summer! It’s the time of year for backyard parties, days at the beach and back-to-school shopping. While it may be hard to believe, families are already planning their strategy for purchasing all their children’s back-to-school (BTS) and back-to-college (BTC) needs.
Continue reading “Use Radio to Gain the Attention of Back-to-School Shoppers”Author: Tammy Greenberg, SVP/Business Development, RAB
Radio can help brands and businesses grow in a number of ways. Whether the goal is to drive awareness, traffic, or sales, radio can be a key player in a brand’s media plan. In fact, according to a 2020 iHeartMedia survey, radio is the No. 1 trusted medium in the U.S., with 75 percent of respondents saying they trust radio for the information and entertainment it delivers.
Through a Radio Works series of online, members-only events, the Radio Advertising Bureau (RAB) has taken a deep dive into more than 18 categories of business, including healthcare, automotive, retail, and restaurants, among others. While each category is unique, one thing remains consistent across the board: radio can be an effective way to drive business and brand growth.
Continue reading “Radio Works to Drive Business and Brand Growth“Author: Annette Malave, SVP/Insights, RAB
Kissing a frog, being in a roomful of snakes or using a dirty toilet. Those are just a few of the things that people would rather experience than going to the dentist, according to DentaVox.
Continue reading “Radio Bridges the Gap for Dentists”Author: Annette Malave, SVP/Insights, RAB
If you have traveled anywhere lately, you may have noticed that hotels and airports are booming with activity. Streets and parks are abuzz with runners, joggers and cyclists. Everyone is back to their old lifestyle – or are they?
Continue reading “Radio Listeners are Ready to Move and Groove”Author: Annette Malave, SVP/Insights, RAB
When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers.
Continue reading “Radio Reaches an Underserved and Wealthy Consumer Group”Contributor: Casey Taylor, VP of Client Success/CivicScience
The pandemic has brought unprecedented disruption to the automotive market, from used car price spikes to rising fuel costs forcing consumers to dream about electric vehicles. Has the dust started to settle, or is there still more change to come?
Continue reading “Radio Reaches the Auto Buying Market”Author: Annette Malave, SVP/Insights, RAB
Graduations have begun, as have weddings. Festivities and gatherings are in full swing. As is the case with many events like these, jewelry of some sort is given to mark the occasion.
Continue reading “Radio Can Help Jewelry Retailers Outshine Their Competition”
