Author: Tammy Greenberg, SVP/Business Development, RAB
Radio has long been known as a deeply personal, trusted and supportive partner for consumers, communities, and companies of all stripes. Fostering unity is part of the DNA of the more than 15,000 radio stations across the country. It is the spirit of radio.
Author: Tammy Greenberg, SVP/Business Development, RAB
“There’s something about the spirit of radio. It helps us all to know each other better and gives us a sense of purpose and community in a time where we need those things more than ever.”
– Adam Grant, Creative Director, AKQA (abridged).
Historically speaking, in periods of great challenge, truly there is no more important medium than local radio. In uncertain and unpredictable times, broadcast radio has proven that it is the backbone of the country’s information distribution system, with increased listening among consumers across all of its platforms.
Continue reading “The Spirit of Radio – Connecting in Times of Business Unusual”
Author: Annette Malave, SVP/Insights, RAB
Today is Memorial Day. It is a time when we remember and honor those who have died protecting and serving our country. It is also the unofficial kickoff of the summer season – with parades, picnics, barbecues and family gatherings.
Author: Annette Malave, SVP/Insights, RAB
No word has ever had a greater impact on brands as trust. Consumers today are in control and not only expect but demand that the brands they engage with be authentic to keep their loyalty.
Security breaches and concerns about data privacy are now at the forefront of consumers’ minds, and trust is as important a component of brand consideration as brand value. For marketers, finding the balance or sweet spot tapping into data, consumer engagement and maintaining trust are what may keep many chief marketing officers up at night.
Author: Annette Malave, SVP/Insights, RAB
There’s no doubt that technology is impacting all industries. When it comes to the auto industry, the impact has been tremendous. From interactive dashboards to navigation systems to on-board safety features. Despite all these features, certain drivers still want simplicity and just be “able to turn their radio on or off” according to Tom Payton, AVP, Marketing Operations with American Honda Motor Company.
Author: Annette Malave, SVP/Insights, RAB
Radio is an extension of every part of us. It’s our ears that listen. It’s our fingers that touch the dial or app. It’s our eyes when we want to know the traffic. It’s our heart when we hear the songs that we grew up with, and it’s our soul when we hear of any devastation in a local community.
Radio is an incredible force and impacts listeners like no other medium does. A look at some of the figures that pertain to radio helps to both quantify and qualify radio as a powerful medium.
Contributors: Larry Rosin, Co-founder & President, Edison Research; Megan Lazovick, Vice President, Edison Research; Laura Ivey, Director of Research, Edison Research
We will hazard a guess right now that you, the reader of this article, are not a teenager. So we at Edison Research will tell you exactly what we think of teenagers: They are important. They are especially important to radio and to the businesses that want to reach them, and we have new research to tell us why.
Continue reading “Why Teens Matter, Part One: Understanding Teens’ Influence”
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Contributor: Gordon Borrell, CEO, Borrell Associates
To understand the crisis facing local media companies, two things are worth knowing about local radio buyers. They are:
Let that sink in. They are buying more, from fewer companies.
The big question is, who’s being cut, and why? (If you’re not into reading, jump to the very last sentence for the answer.)
Author: Annette Malave, SVP/Insights, RAB
Have you ever wondered why hearing certain songs on the radio makes you smile? Other than it might be your favorite song or stir up a memory, there are some scientific facts to support your enjoyment. Listening to music has been proven to make you smarter and more productive. Music is also known to make people happy and elevate their mood. Perhaps this is part of the reason why people tune in to radio. But radio plays another important role – music.
Authors: Tammy Greenberg, SVP/Business Development, RAB & Annette Malave, SVP/Insights, RAB
Happy New Year! It’s hard to believe that another year has gone by. Right now all of us are working toward our resolutions for 2019 — both personal and professional — as well as remembering the numerous highlights of 2018.
Author: Annette Malave, SVP/Insights, RAB
According to projections by the U.S. Census Bureau, by 2045 50.3% of the U.S. population will be comprised of what is now considered racial minorities – Hispanic, Black/African-American, Asian, multiracial and others. While 2045 is more than two decades away, the shift is already impacting the marketing and advertising perspectives and strategies among many of today’s top national advertisers.
Last week, during the 2018 Association of National Advertisers (ANA) “Multicultural Marketing & Diversity Conference,” CMOs, marketing strategists, bloggers, TV hosts and even comedians spoke to the behavior and buying power of these consumer segments.
Photo Credit: RAB/NAB Radio Show 2018
Author: Annette Malave, SVP/Insights, RAB
During the 2018 Radio Show, the overarching theme was about data – demystifying it, understanding where to get and how to use it as well as the opportunities it can create.
In addition, throughout the Radio Show, there was a secondary message: Radio is a strong and nimble medium that continues to evolve, to not only meet but exceed the demands and expectations of its listeners and advertising partners.
Author: Annette Malave, SVP/Insights, RAB
Over 247 million. That’s a great number. It’s the number of people that listen to radio every week. It is the top reach medium – touching more people every week than any other medium or device. This is something that we in the radio industry know.
Author: Annette Malave, SVP/Insights, RAB
“In relationships, the little things are big things.” No truer words have ever been said as these by Stephen R. Covey, author of The 7 Habits of Highly Effective People. Building and nurturing relationships is important for any successful person or business.
There are other quotes that can help frame the approach for opportunities:
Each of these individuals were successful retailers and, like Stephen Covey, they, too, understood the value and importance of relationships.