Author: Annette Malave, SVP/Insights, RAB
According to Punxsutawney Phil, winter should be over in three more weeks. Within those weeks, landscapers and lawn and garden centers will experience an influx of want-to-be and experienced gardeners. It’s the time when most people will find out what kind of “thumb” they have.
Continue reading “From Bud to Bloom – Radio Grows Site Traffic for Lawn and Garden Retailers”Author: Victor Texcucano, Content Coordinator, RAB
COVID-19 fears and restrictions have helped establish several new trends in the world of retail. Since the rise of e-commerce over the past decade or so, shopping has evolved to become much faster and much more convenient.
Continue reading “Radio Plays a Part in the Future of Retail”Author: Annette Malave, SVP/Insights, RAB
There’s nothing more thrilling for some than shopping for a new sofa, bedroom set, stove or refrigerator. It is so important to find the that one item that is just what you are just looking for or to quote the fairytale, the one that is “just right.” Looking for that “just right” item isn’t as easy today.
Continue reading “Radio Delivers for Furniture and Appliances”Author: Annette Malave, SVP/Insights, RAB
Although some adults have already started their holiday shopping, there are some that will wait for the right time to purchase something new and shiny – for themselves or as a gift. The new and shiny isn’t a car, it’s jewelry.
Continue reading “Radio Sells Silver and Gold”
Author: Annette Malave, SVP/Insights, RAB
According to the latest data from Pew Research, the U.S. Hispanic population grew 23% – from 50.5 million in 2010 to 62.1 million last year. Hispanics are the largest minority and have a buying power of $1.9 trillion, according to the Selig Center for Economic Growth.
Continue reading “Celebrating the Hispanic Community Every Day”
Author: Annette Malave, SVP/Insights, RAB
Going to the store lately is always an adventure and not for the reasons you think. The adventure isn’t about what is available for purchase but more about how much the tab will be. Prices are rising. According to the Consumer Price Index, food prices have risen by 3.4% over the past year, and apparel is up 4.2%.
With the increase in prices, what impact is that having on finances?
Continue reading “Financially Speaking, Radio Listeners are Confident”
Contributor: Sarena Gerard, Senior Research Associate, GfK
Combining online and in-store shopping is a highly personal, consumer-driven experience that’s here to stay — one that predates COVID-19 but that has picked up major momentum over the last 18 months.
For many consumers, pivoting from in-store to online shopping was one survival tactic among many adopted to cope with pandemic lockdowns —and as the omnichannel trend continues to rise, many advertisers are working hard to get in front of consumers in both online and in-store environments. This is especially true in categories that have experienced strong omnichannel growth over the last year – among them clothing & fashion, household cleaning products, and packaged foods and beverages.
Continue reading “Using Omni-Shopper Insights to Create More Effective Ads”
