Author: Annette Malave, SVP/Insights, RAB
The holidays may be behind us, but there are many gift-giving days ahead.
Continue reading “Why Radio is a Golden Opportunity for Jewelry Retailers “Category: Shopping/Retail
Radio reaches grocery shoppers as they deal with a volatile economy
Author: Victor Texcucano, Content Coordinator, RAB
Inflation is apparently cooling. Well, at least that’s what some of us keep hearing. Grocery shopping, however, still feels like it is draining our bank accounts. Things are improving, however, but food retailers should promote savings to reach cost-consumers in their area.
Continue reading “Radio reaches grocery shoppers as they deal with a volatile economy”What’s on the Horizon for Radio
Contributor: Nicole Ovadia, vice president of forecasting and analysis, BIA Advisory Services
The radio advertising landscape is in the midst of a dynamic transformation, but within this evolution lies a world of untapped potential. As consumer habits adapt and digital integration becomes the norm, key industries are reshaping their advertising strategies. Yet, amidst these changes, local radio stands strong as a resilient and potent force in the media mix – the fifth largest media when you examine the total local advertising marketplace.
Continue reading “What’s on the Horizon for Radio”Radio Delivers Furniture Buyers
Author: Annette Malave, SVP/Insights, RAB
During the height of the pandemic, consumers found themselves not only reevaluating where they lived, but also the furniture they had in their homes. Dining rooms and kitchens became makeshift offices. Consumers quickly realized that they needed to look at their home furnishings with a different perspective.
Continue reading “Radio Delivers Furniture Buyers”Use Radio for Office and BTS Supplies
Author: Victor Texcucano, Content Coordinator, RAB
Pens, pencils, paper, staplers, sticky notes… Even more expensive things like computers, printers and office chairs. These days, it’s practically impossible to run a modern office without such items. Whether you work from home or work at a business office, supplies get used daily, and while e-commerce retailers are fierce, office supply retailers have a need to reach consumers in their areas.
Continue reading “Use Radio for Office and BTS Supplies”Boomers are a Sales Opportunity for Businesses
Author: Annette Malave, SVP/Insights, RAB
In today’s advertising landscape, there is a great focus on Generation Z – what they like and don’t like. It isn’t that this generation isn’t important. It is that there is another that is often missed – baby boomers.
Continue reading “Boomers are a Sales Opportunity for Businesses”Reach Pet Owners with Radio
Author: Annette Malave, SVP/Insights, RAB
After a long day at work, there is nothing like taking some time to go for a walk or play with a furry friend. Pet ownership has been shown to improve one’s physical and mental health. Not only do they offer companionship and reduce stress, in some instances, they provide a service by helping people live independently.
Continue reading “Reach Pet Owners with Radio”Radio Puts a Bow on Holiday Gift Shopping
Author: Annette Malave, SVP/Insights, RAB
With Thanksgiving behind us, it means that the holiday shopping frenzy is just beginning, or is it? If you are following consumer sentiment reports, it is anyone’s guess as to how “frenzied” it will be. Retailers will need to be diligent about product promotions and sales and where they promote them.
Continue reading “Radio Puts a Bow on Holiday Gift Shopping”Radio Shines for Jewelry Retailers
Author: Annette Malave, SVP/Insights, RAB
Jewelry is a reflection of a person’s individual style. Whether it is a bracelet, ring or watch, it can be a statement of one’s personality or culture, but it can also be reminiscent of a family member.
Continue reading “Radio Shines for Jewelry Retailers”Radio Listeners and Their Fashion Sense
Author: Annette Malave, SVP/Insights, RAB
Have you looked in your closet lately and asked yourself, “Will I ever wear that again?” Clothing styles and trends have changed a lot in the past years. A search for sneakers will deliver options – athletic, fashion, walking and even dress.
Continue reading “Radio Listeners and Their Fashion Sense”Amplifying Brand Buzz: How Radio Redefines Conversations and Influence
Harness Radio’s Unique Ability to Fuel Purchase Intent and More
Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs
In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.
Continue reading “Amplifying Brand Buzz: How Radio Redefines Conversations and Influence“Why Radio Should Be on Every Grocery Advertiser’s List
Author: Victor Texcucano, Content Coordinator, RAB
Grocery stores are essential to our everyday lives. Whether it’s vegetables, milk, dish soap or even cat food, grocery stores are a place where we all spend a large portion of our paychecks on items that are crucial to daily living.
Continue reading “Why Radio Should Be on Every Grocery Advertiser’s List”It’s Never Too Early to Get into the Spirit of the Holiday Shopping Season
Author: Nick Arias, Research & Insights Assistant, RAB
As incredible as it may seem, the end of the 2023 calendar year is fast approaching. This means that the countdown to the holiday season is right around the corner. To many, this means the start of seasonal shopping for gifts.
Continue reading “It’s Never Too Early to Get into the Spirit of the Holiday Shopping Season“A Menu of Opportunities Await Restaurants
Author: Annette Malave, SVP/Insights, RAB
The restaurant industry has had to juggle a few plates in the past few years, and some of that juggling continues today. Inflationary food costs, competition and patron expectations are just some of the challenges restaurants are experiencing.
Continue reading “A Menu of Opportunities Await Restaurants”Radio Is a Powerful Ad Channel Across the Sales Funnel
Contributor: Todd Kalman, SVP of Sales, Marketron
Radio still has plenty of ears listening. The latest listener data highlights that AM/FM radio is the No. 1 mass-reach audio medium, with 91% of Americans age 18 and older listening monthly. Ad-supported radio also wins in share of ear and time spent listening. These are vital metrics demonstrating that radio is still a dominant presence and the best way for many advertisers to connect with audiences.
Continue reading “Radio Is a Powerful Ad Channel Across the Sales Funnel”How Radio Builds Effectiveness for RMN Campaigns
The complementary effectiveness of radio’s always-on audience and retail media networks’ deep dataset
Author: Tammy Greenberg, SVP/Business Development, RAB
The marketing industry has long leaned into results-driven marketing efforts that square up against specific goals, audiences, and strategies. Today, due in part to the current financial climate, seemingly all marketing is performance marketing, with metrics defined by cost per audiences reached, served, and, ultimately, converted.
Continue reading “How Radio Builds Effectiveness for RMN Campaigns”Radio and Small Businesses are Perfect Partners
Author: Annette Malave, SVP/Insights, RAB
During the pandemic, while many businesses were impacted, the role that small local business within communities was magnified. Many small businesses had to pivot to survive or struggled to keep their doors open.
Continue reading “Radio and Small Businesses are Perfect Partners”Radio Can Help Promote Springtime Businesses
Author: Victor Texcucano, Content Coordinator, RAB
Spring is in the air. The weather is warming up, and flowers are blooming. It’s finally that time of the year when we can enjoy the outdoors. Now’s the time when people will begin lawn maintenance, growing fruits and veggies or just relaxing on their porch.
Continue reading “Radio Can Help Promote Springtime Businesses”Reaching the Cost-Conscious Consumer
Author: Annette Malave, SVP/Insights, RAB
Eggs! Have you ever heard so many people talking about the price of eggs? If you do an internet search on eggs, you will probably get “fed” articles on chicken coops. That’s right – people think it is better to buy a coop than to buy eggs.
Continue reading “Reaching the Cost-Conscious Consumer”Radio Listeners and Cocktail Selections
Authors: Annette Malave, SVP/Insights and Victor Texcucano, Content Coordinator, RAB
There is nothing better than a cold beer at the end of a long workday, or a few alcoholic seltzers in the backyard while grilling with family or friends – though the world of alcohol is steadily changing.
Continue reading “Radio Listeners and Cocktail Selections”