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Boomers are a Sales Opportunity for Businesses

Author: Annette Malave, SVP/Insights, RAB

In today’s advertising landscape, there is a great focus on Generation Z – what they like and don’t like. It isn’t that this generation isn’t important. It is that there is another that is often missed – baby boomers.

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Reach Pet Owners with Radio

Author: Annette Malave, SVP/Insights, RAB

After a long day at work, there is nothing like taking some time to go for a walk or play with a furry friend. Pet ownership has been shown to improve one’s physical and mental health. Not only do they offer companionship and reduce stress, in some instances, they provide a service by helping people live independently.

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Radio Puts a Bow on Holiday Gift Shopping

Author: Annette Malave, SVP/Insights, RAB

With Thanksgiving behind us, it means that the holiday shopping frenzy is just beginning, or is it? If you are following consumer sentiment reports, it is anyone’s guess as to how “frenzied” it will be. Retailers will need to be diligent about product promotions and sales and where they promote them.

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Radio Shines for Jewelry Retailers

Author: Annette Malave, SVP/Insights, RAB

Jewelry is a reflection of a person’s individual style. Whether it is a bracelet, ring or watch, it can be a statement of one’s personality or culture, but it can also be reminiscent of a family member.

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Radio Listeners and Their Fashion Sense

Author: Annette Malave, SVP/Insights, RAB

Have you looked in your closet lately and asked yourself, “Will I ever wear that again?” Clothing styles and trends have changed a lot in the past years. A search for sneakers will deliver options – athletic, fashion, walking and even dress.

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Amplifying Brand Buzz: How Radio Redefines Conversations and Influence

Harness Radio’s Unique Ability to Fuel Purchase Intent and More

Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs

In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.

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