Author: Tammy Greenberg, SVP Business Development/RAB
In the age of AI, audio’s ability to forge deeply personal and trusted relationships with listeners is an opportunity for brands.
Continue reading “Humans Matter”Category: Storytelling
Why Radio Should Play a Central Role in Multicultural Campaigns
Author: Tammy Greenberg, SVP/Business Development, RAB
The constantly evolving makeup of today’s American population has made it one of the most ethnically diverse and multicultural nations in the world. From a marketing perspective, multiculturalism is a challenging concept to activate; developing creative and selecting the right mix of media that will achieve relevance across a multicultural spectrum is a difficult feat. For efficiency, many brands will market in a way that either appeals to the cultural nuances of a total market, a specific race, or communities of people who share the brand’s values.
Continue reading “Why Radio Should Play a Central Role in Multicultural Campaigns”A Story About Radio
Author: Team RAB
As we kick off the July 4th holiday weekend, today’s blog is a little bit different. A celebration of collaboration, creativity, the joy that summer brings and, of course, the power of radio.
Continue reading “A Story About Radio”