Author: Annette Malave, SVP/Insights, RAB
The holidays may be behind us, but there are many gift-giving days ahead.
Continue reading “Why Radio is a Golden Opportunity for Jewelry Retailers “Category: Trust
The Power of Social Media and Radio
Author: Nick Arias, Research & Insights Assistant, RAB
According to Edison Research’s The Infinite Dial 2024 study, an estimated 235 million people (82%) are social media users.
Continue reading “The Power of Social Media and Radio”Why Radio Should Play a Central Role in Multicultural Campaigns
Author: Tammy Greenberg, SVP/Business Development, RAB
The constantly evolving makeup of today’s American population has made it one of the most ethnically diverse and multicultural nations in the world. From a marketing perspective, multiculturalism is a challenging concept to activate; developing creative and selecting the right mix of media that will achieve relevance across a multicultural spectrum is a difficult feat. For efficiency, many brands will market in a way that either appeals to the cultural nuances of a total market, a specific race, or communities of people who share the brand’s values.
Continue reading “Why Radio Should Play a Central Role in Multicultural Campaigns”Driving Demand: The Impact of Radio Listening on Auto Sales
Author: Annette Malave, SVP/Insights, RAB
The auto industry has had its fair share of challenges and opportunities in the past few years. Events such as parts and labor shortages, strikes and the most recent security hack are just a few. While these events undoubtedly impact their business, they have an even greater effect on the consumer.
Continue reading “Driving Demand: The Impact of Radio Listening on Auto Sales”Why Digital-Only Brands Should Become Broadcast Radio Advertisers
Contributor: Beth Osborne, director, marketing and content, Marketron
As digital advertising continues to become a growing part of a station’s revenue, you may have a book of businesses that are digital-only advertisers. Maybe they aren’t convinced of the value of radio ads or seek an audience outside of your station demographics. For new advertisers, they may have never purchased an audio ad before. There are many reasons they may be in this bucket. The question is, should they be?
Continue reading “Why Digital-Only Brands Should Become Broadcast Radio Advertisers”Radio’s Impact: Championing Children’s Health and Building Transformative Business Partnerships
Contributor: Fleur Voruz, Senior Director/Media, Children’s Miracle Network Hospitals
Through purposeful partnerships, radio stations uniquely position themselves as champions by raising funds and awareness for critical needs in their local communities. These collaborations not only elevate positive listener sentiment, but they also drive employee engagement and business value for the radio station and its sponsors.
Continue reading “Radio’s Impact: Championing Children’s Health and Building Transformative Business Partnerships”Radio Digital Revenue Grew by 6.8%: Insights from the Borrell-RAB Digital Benchmarking Report
Contributors: Todd Kalman, SVP sales, Marketron, and Beth Osborne, director, marketing and content, Marketron
Now in its 12th year, the Borrell-RAB digital benchmarking for radio delivered intelligence and learnings for the local media sales industry. One of the most exciting revelations was that radio digital revenue increased by 6.8%, besting the overall market of 5.4%. Additionally, 21% of all radio station ad revenue is now in the digital bucket. We’re eager to dive deep into the findings to deliver analysis for the year ahead.
Continue reading “Radio Digital Revenue Grew by 6.8%: Insights from the Borrell-RAB Digital Benchmarking Report”Boomers are a Sales Opportunity for Businesses
Author: Annette Malave, SVP/Insights, RAB
In today’s advertising landscape, there is a great focus on Generation Z – what they like and don’t like. It isn’t that this generation isn’t important. It is that there is another that is often missed – baby boomers.
Continue reading “Boomers are a Sales Opportunity for Businesses”Technology and Trust
Author: Annette Malave, SVP/Insights, RAB
During CES 2024, companies displayed new technologies and innovations. If you have read or seen anything, the future will be interesting with what will hopefully be available for us. But where do consumers, more importantly radio listeners, fit in? What do they think about the technology available to them in the devices they use?
Continue reading “Technology and Trust”Hiring? Radio Can Get the Job Done
Author: Annette Malave, SVP/Insights, RAB
Businesses and organizations have struggled over the past few years filling open roles or just retaining staff. There appears to be good news on the horizon as numerous publications and economists are reporting that this phenomenon is over.
Continue reading “Hiring? Radio Can Get the Job Done”Radio Works to Drive Business Forward
Tapping into radio’s loyal, attentive, and social audience yields a boost to the bottom line
Author: Tammy Greenberg, SVP/Business Development, RAB
The current economic environment and consumer concerns over inflation are challenging marketers and media alike to do more with less in an increasingly complicated and competitive marketplace. Add to that the ongoing threat of another health crisis, the rapid influx of advancing technology, and the multiplicity of events in 2023 and their long tail impact, one thing has remained stable, efficient, results-driven, and a trusted partner to marketers. Radio.
Continue reading “Radio Works to Drive Business Forward”Radio Works for Personal Injury Attorneys
Author: Annette Malave, SVP/Insights, RAB
This past September, the National Highway Traffic Safety Administration released vehicular crash statistics for first half 2023. There were just under 20,000 estimated vehicular fatalities from January to June of this year. It is a shocking number, and sadly, it is just 3% lower when compared to 2022.
Continue reading “Radio Works for Personal Injury Attorneys”Amplifying Brand Buzz: How Radio Redefines Conversations and Influence
Harness Radio’s Unique Ability to Fuel Purchase Intent and More
Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs
In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.
Continue reading “Amplifying Brand Buzz: How Radio Redefines Conversations and Influence“How Radio Builds Effectiveness for RMN Campaigns
The complementary effectiveness of radio’s always-on audience and retail media networks’ deep dataset
Author: Tammy Greenberg, SVP/Business Development, RAB
The marketing industry has long leaned into results-driven marketing efforts that square up against specific goals, audiences, and strategies. Today, due in part to the current financial climate, seemingly all marketing is performance marketing, with metrics defined by cost per audiences reached, served, and, ultimately, converted.
Continue reading “How Radio Builds Effectiveness for RMN Campaigns”Be a Marketing Resource for Your Advertisers: Here’s How
Contributor: Bo Bandy, GM Digital & SVP Marketing, Marketron
Building relationships with your clients starts and ends with earning their trust. Being transparent, asking the right questions and sharing informed recommendations can make you a valuable resource. Over time you become an ally because the connection is much more than transactional.
Continue reading “Be a Marketing Resource for Your Advertisers: Here’s How”Top Cultural Trends of 2023
Contributors: Maxine Gurevich, SVP/Cultural Intelligence and Courtney Mota, VP/Cultural Intelligence, Horizon Media
In 2022, we saw several pivotal events — the overturning of a 50-year law by the U.S. Supreme Court, Elon Musk’s seemingly impulsive Twitter takeover, FTX’s high-profile collapse, nationally televised hearings of the January 6th Committee and a contentious mid-term election. These are the kind of events that force people to question how the actions of a powerful few impact the majority. In 2023, we’ll be asking what role there is for brands to play in helping the current systems work better for more people. People are tired but better informed, and brands should prepare to demonstrate value upfront before asking people to part with their already-stretched, too-hard-earned money.
Continue reading “Top Cultural Trends of 2023”Radio Digital Ads to Generate $2B for Stations in 2023: Uncovering Insights in the RAB-Borrell Annual Benchmarking Report
Contributor: Bo Bandy, SVP of marketing, GM Digital, Marketron
The 11th annual RAB-Borrell digital benchmarking report for radio didn’t disappoint with its insights for the industry. Of those, the projection for radio digital advertising hitting $2 billion in 2023 certainly deserves attention. The revenue generated by this segment is impressive. In 2022,19% of total ad revenue was from digital advertising sales. So, what does this new growth mean for radio?
Continue reading “Radio Digital Ads to Generate $2B for Stations in 2023: Uncovering Insights in the RAB-Borrell Annual Benchmarking Report”Radio’s Resolution – A Champion for The Community
Contributor: Fleur Voruz, Senior Director, Programs (Media), Children’s Miracle Network Hospitals
As a new year begins, this is a time to reflect on the health of our businesses.
Fundamental to this checkup is applauding the meaningful work that defines a business’ culture. Frequently, cause-connected partnerships set local radio stations apart in their communities increasing positive listener sentiment, fostering employee engagement and generating business value.
Continue reading “Radio’s Resolution – A Champion for The Community”Why Radio Still Has the Ear of Consumers, Influencing Buying Decisions for a Variety of Advertisers
Contributor: Jenn Hoff, Digital Sales Director, Marketron
Radio continues to be a channel that engages and influences listeners across all demographics. While much has changed since its inception, radio holds strong as a medium that people trust and truly tune in to, making it a great opportunity for any advertiser.
Continue reading “Why Radio Still Has the Ear of Consumers, Influencing Buying Decisions for a Variety of Advertisers”What Matters to Job Seekers
Author: Annette Malave, SVP/Insights, RAB
According to the recent jobs report, 428,000 jobs were added, and the unemployment rate remains unchanged at 3.6%. The good news is that 95% of the jobs that were lost during the pandemic are now recovered.
Are we still looking at the Great Resignation or is it instead a great reset?
Continue reading “What Matters to Job Seekers”