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Now that the holiday eating and drinking events are behind, consumers will suddenly feel guilty about all of their indulgences.  One look at any talk show, home TV shopping program or even ads on the internet seems focused on one thing – getting fit.

While there are some adults (okay a lot) that will make health and fitness one of their resolutions, there are many who go to the gym or exercise on a regular basis.

Continue reading “Getting Fit with Radio”

It’s difficult to believe but yes – there are less than three weeks left until Black Friday.  As those weeks dwindle down, consumers are creating their gift-giving lists and planning their shopping strategies.

With this shopping season just around the corner, consumers are estimated to spend 3.4% over 2016 holiday spending.  Based upon survey results released by the National Retail Federation (NRF), the average amount a consumer will spend this year is just shy of $1,000.

Continue reading “Less Than Three Weeks and Counting”

Today’s blog post is courtesy of Brad Deutsch, owner at Garvey Schubert Barer.

Within the advertising industry there have been many articles written about accountability, transparency and fraud as it pertains to online ads.  Those same concerns have arisen as it pertains to political advertising.

There have been numerous heated headlines about Russian-sponsored online political ads that were posted during the presidential election.   But did you know that Federal law actually explicitly prohibits foreign nationals from directly, or even indirectly, purchasing political ads?

Continue reading “Prepping for Political”

ICYMI – Ask Maggie is a regular column on CNET that answers readers’ wireless and broadband questions. A recent post in Maggie’s advice column informs readers and shares views on the advantages of having an FM chip-enabled smartphone

Throughout the piece, Marguerite Reardon (aka Ask Maggie) comments on the advantages of the devices. She underscores the positive impact and use of having FM radio available during times of disaster – natural or not.

Continue reading “Tech Tunes In On FM Chip”

The Radio Advertising Bureau, along with 2,600 attendees made up of senior marketers and their agency and media partners, descended on Orlando last week for the Association of National Advertisers’ annual Masters of Marketing conference.   This annual confab is aptly titled GROWTH each year, and for three full days chief marketing officers from the nation’s largest advertisers deliver meaningful presentations where they share real-time case studies from their brands.

Continue reading “GROWTH”

Have you ever noticed that when you speak to someone who has a pet, they speak of the pet as if it were a child? People are as passionate and emotionally connected with their pets as they are with their human relatives (sometimes even more). They buy only the best for their pets.

It’s no surprise that the 2017 pet industry is estimated at $69.4 billion dollars according to the American Pet Products Association (APPA). That figure is comprised of food, supplies/over-the-counter medicine, vets, grooming and boarding, and even live animal purchases.

Continue reading “Reach Pet Owners with Radio”

Jim Cramer, host of CNBC’s Mad Money weighed in on the most talked about radio merger – Entercom and CBS.  During this episode, Cramer provides an in-depth analysis of the merger.  He refers to it as a “transformational deal for Entercom” giving Entercom “a lot more heft –  it will make it the #1 creator of local content in America.”  He goes on to say that the new Entercom will  become the second largest radio company in America.

Continue reading “Wall Street Weighs In On Radio”

This year’s Radio Show delivered information, insights and entertainment. But above all, it clearly demonstrated a reminder that partnerships among our industry and with our advertising community are stronger than ever and remain critically important.

Over the course of three days, a lot was shared, presented and stated.  So, here is a brief recap of what everyone should know in the form of a Top 10.

Continue reading “Top 10 Radio Show Takeaways”

Local radio stations are a reflection of the community – the events and the personality of the town or city they communicate and engage with daily.  On July 10^th, Chicago radio stations joined as a community to simultaneously broadcast an interview with the Founder, President and CEO of Wintrust Financial Corporation — a bank holding company headquartered in Chicago.

In all, 40 stations in the Chicago area simultaneously aired a :60 second interview with Ed Wehmer, Founder, President and CEO.  During this interview, Wehmer shared his views on radio’s effectiveness.

Continue reading “Radio Ties It All Together”

Today’s blog post is courtesy of Jim Higgins, President, Chief Operating Officer, United Stations Radio Networks; co-author and contributor: Matthew Warnecke, Senior Account Executive, United Stations Radio Networks

As audience behaviors expand, contract, and realign, much time is taken up with the search for the latest answer to age-old marketing questions. Namely, where are the consumers? How can we reach them? What are their lives like? How can we do more with less?

Potential customers are now living in a media consumption world of “and,” rather than “or.” In other words, don’t put all of your commercial messaging into one media. It’s finding the right “mix” that can mean success in reaching audiences effectively. Multi‐media is the smart answer and radio/audio is a substantial part of that mix. Depending on which recent studies you look at, at least 90% of Americans listen to radio every week! Whether it’s RADAR (247M weekly 12+ listeners), or Nielsen’s Q4 Total Audience Report (280M weekly 6+ listeners), marketers can’t go wrong when they look for consumers among a universe of HUNDREDS of MILLIONS. If we look at Adults 18+, 92.5% (222.2M) tune in to radio each week (Nielsen Comparable Metrics 3Q 16). Nielsen says that is a larger number than TV, larger than PCs, larger than smartphones, larger than tablets. Read that previous sentence again.

Continue reading “Radio = Results”

Radio listeners’ emotional bond with the stations they tune into is no surprise.  We’ve shared in the past the unique connection that listeners have with the personalities on those stations.

Today, the two-way conversation that radio has with its listeners extends well beyond the call-ins from years ago.  Radio engages with its listeners via text, tweets, social media and even via their loyal listener database.  If the concept of a database for a radio station surprises you, then read on.

Continue reading “Radio Listener Fans – A Treasure Trove of Information”