The Radio Mercury Awards just announced finalists for the 2017 awards. There were 117 radio spots and campaigns nominated by a group of some of the most creative minds in the ad business. It’s amazing to imagine all of those creative minds in one room – listening to their thoughts, insights, and of course, jokes.
“Anything is possible” was the theme set for this year’s awards by Mark Gross, founder and creative director, Highdive Advertising and chief judge for the 2017 Radio Mercury Awards, and there is a video to prove it. If you haven’t already seen it, I encourage you to do so as it truly highlights all that is possible on the radio.
Creativity is not just limited to the commercials that run on the radio stations. Creativity is also seen in the numerous ways that radio goes to market to help drive traffic and awareness of brands and products for advertisers.
