Contributor: Beth Osborne, director, marketing and content, Marketron
Advertising is continuous. The biggest brands in the world are still buying media, so why wouldn’t a local business? The argument that everybody already knows the business doesn’t hold up in the modern world. Just because a consumer knows a company doesn’t mean it’s at the top of their mind or has value in their eyes.
Continue reading “Why Do Local Companies Need to Advertise Continuously?”