Author: Annette Malave, SVP/Insights, RAB
After a long day at work, there is nothing like taking some time to go for a walk or play with a furry friend. Pet ownership has been shown to improve one’s physical and mental health. Not only do they offer companionship and reduce stress, in some instances, they provide a service by helping people live independently.
Continue reading “Reach Pet Owners with Radio”Author: Annette Malave, SVP/Insights, RAB
For some, purchasing a vehicle is exciting, for others it brings on a feeling of dread. There are many decisions to make; there are cost considerations. Vehicle purchase decisions by some are not just about the cost of the vehicle but the cost of vehicle ownership.
Continue reading “Radio Has Auto Insurance Covered”Author: Annette Malave, SVP/Insights, RAB
During CES 2024, companies displayed new technologies and innovations. If you have read or seen anything, the future will be interesting with what will hopefully be available for us. But where do consumers, more importantly radio listeners, fit in? What do they think about the technology available to them in the devices they use?
Continue reading “Technology and Trust”Author: Annette Malave, SVP/Insights, RAB
Entering a new year, people will often do something new or make a change to start fresh. What better way to start fresh than to move?
Continue reading “Radio Moves People to New Homes”Author: Annette Malave, SVP/Insights, RAB
Here we are. Welcome to the first week of 2024! This first week is when many will start something new. Whether that “new” is exercise, reading more, taking on a new hobby or something else, it is also a good time to remember some of the things from 2023.
Continue reading “Radio Highlights to Kick Off 2024”Author: Annette Malave, SVP/Insights, RAB
Businesses and organizations have struggled over the past few years filling open roles or just retaining staff. There appears to be good news on the horizon as numerous publications and economists are reporting that this phenomenon is over.
Continue reading “Hiring? Radio Can Get the Job Done”Author: Tammy Greenberg, SVP/Business Development, RAB
The current economic environment and consumer concerns over inflation are challenging marketers and media alike to do more with less in an increasingly complicated and competitive marketplace. Add to that the ongoing threat of another health crisis, the rapid influx of advancing technology, and the multiplicity of events in 2023 and their long tail impact, one thing has remained stable, efficient, results-driven, and a trusted partner to marketers. Radio.
Continue reading “Radio Works to Drive Business Forward”Author: Annette Malave, SVP/Insights, RAB
With Thanksgiving behind us, it means that the holiday shopping frenzy is just beginning, or is it? If you are following consumer sentiment reports, it is anyone’s guess as to how “frenzied” it will be. Retailers will need to be diligent about product promotions and sales and where they promote them.
Continue reading “Radio Puts a Bow on Holiday Gift Shopping”Author: Annette Malave, SVP/Insights, RAB
This past September, the National Highway Traffic Safety Administration released vehicular crash statistics for first half 2023. There were just under 20,000 estimated vehicular fatalities from January to June of this year. It is a shocking number, and sadly, it is just 3% lower when compared to 2022.
Continue reading “Radio Works for Personal Injury Attorneys”Author: Nick Arias, Research & Insights Assistant, RAB
At some point in our lives, we’ve all had a favorite meal from a fast-food restaurant – a hamburger, rib sandwich, chicken or just fries. No matter what the restaurant or meal is, the one thing that people have in common is a love for that favorite food.
Continue reading “Radio Listeners are Craving Fast Food”Author: Annette Malave, SVP/Insights, RAB
Jewelry is a reflection of a person’s individual style. Whether it is a bracelet, ring or watch, it can be a statement of one’s personality or culture, but it can also be reminiscent of a family member.
Continue reading “Radio Shines for Jewelry Retailers”Author: Annette Malave, SVP/Insights, RAB
Political views and interests by Americans have been the topic of many news articles and stories. Yet, how Americans view their state and local governments has been favorable. According to a Pew Research survey in 2022, 66% of American adults have a favorable view of their local government, and 54% have a favorable view of their state government.
Continue reading “Radio Works for Local and State Government Agencies”Contributors: Kevin Frisch, Associate and Brad Deutsch, Principal, Foster Garvey PC
News outlets regularly discuss the impact of scams and fraud on individuals and high-dollar schemes that target large and established companies make headlines. However, less attention is paid to lower dollar frauds and scams targeting small businesses. Small business personnel may be more likely to make key mistakes in interactions with scammers, as they may jump at opportunities to save money on business essentials, and they shoulder significant workloads without the infrastructure or security tools available at larger businesses to protect themselves from scammers.
Continue reading “Scams Targeting Small Businesses”Author: Victor Texcucano, Content Coordinator, RAB
Stay-at-home orders are but a distant memory in the minds of the average consumer. People are ready to see attractions near and far from their homes. Consumers are ready to relax on the beach, take a trek through the mountains or travel for shopping excursions on Rodeo Drive or on Fifth Avenue. In short, travel is back.
Author: Annette Malave, SVP/Insights, RAB
Have you looked in your closet lately and asked yourself, “Will I ever wear that again?” Clothing styles and trends have changed a lot in the past years. A search for sneakers will deliver options – athletic, fashion, walking and even dress.
Continue reading “Radio Listeners and Their Fashion Sense”Author: Annette Malave, SVP/Insights, RAB
Purchasing or leasing a vehicle remains one of the events in life that consumers either look forward to or dread. There are so many options and considerations that can be overwhelming, and the current economic landscape and events can make it more challenging for auto-intending consumers to decide and commit.
Continue reading “What to Know to Drive Auto Sales”Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs
In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.
Continue reading “Amplifying Brand Buzz: How Radio Redefines Conversations and Influence“Author: Victor Texcucano, Content Coordinator, RAB
Grocery stores are essential to our everyday lives. Whether it’s vegetables, milk, dish soap or even cat food, grocery stores are a place where we all spend a large portion of our paychecks on items that are crucial to daily living.
Continue reading “Why Radio Should Be on Every Grocery Advertiser’s List”Author: Nick Arias, Research & Insights Assistant, RAB
As incredible as it may seem, the end of the 2023 calendar year is fast approaching. This means that the countdown to the holiday season is right around the corner. To many, this means the start of seasonal shopping for gifts.
Continue reading “It’s Never Too Early to Get into the Spirit of the Holiday Shopping Season“Author: Annette Malave, SVP/Insights, RAB
The restaurant industry has had to juggle a few plates in the past few years, and some of that juggling continues today. Inflationary food costs, competition and patron expectations are just some of the challenges restaurants are experiencing.
Continue reading “A Menu of Opportunities Await Restaurants”
