Radio Influencers

Marketron

Radio On Main Street Featuring Alan Schulman, managing partner, chief creative & content officer, UpperRight

In the fifth episode from the ANA Masters of Marketing conference, we hear from Alan Schulman, managing partner and chief creative officer of UpperRight, a content supply chain company that is focused on helping marketers with the ‘soup to nuts’ approach of creative. Alan was at the ANA conference to unveil part two of the ANA’s Playbook entitled “Generative AI in Creative and Content Generation” and he took some time to sit down with RAB’s Mike Hulvey to discuss the intersection of AI, creative and a common theme we heard at the conference – human emotions are key, and that cannot be lost in the lure of the technology.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

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Radio On Main Street Featuring Sally Gilotti, vice president, brand and communications, and Bradley Smith, channel marketing, Children’s Miracle Network Hospitals

In the fourth episode of this latest season, Mike Hulvey had the opportunity to ‘stand’ and chat with Sally Gilotti and Bradley Smith, passionate marketers at Children’s Miracle Network Hospitals. The duo, along with their colleagues, attended the conference as an opportunity to hear directly from their partners and other marketers and see what innovations they may be able to tap into as they are continuously looking for ways to become better storytellers and share the importance of the work and impact happening locally at their hospitals across the country. Radio has been a great partner to Children’s Miracle Network Hospitals, and you’ll hear just how appreciative the team is to be able to make a difference in our local communities and help improve the lives of kids and families alike.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Catherine Price, Associate Brand Manager, Seagram’s Escapes

In this second episode of the series, we hear Mike Hulvey’s conversation with Seagram’s Escapes Associate Brand Manager, Catherine Price, where she shares how Seagram’s Escapes endeavors to fully understand their consumer and meet them where they are. We get to listen in and have a sneak peek into an upcoming campaign that leans into fandom, how the company is leveraging the AI toolbox to reach consumers and how radio delivers for the brand. Enjoy this insightful interview.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Shelly Palmer, president and CEO, The Palmer Group

At the Association of National Advertisers’ (ANA) annual Masters of Marketing conference, RAB’s team had the opportunity to chat with marketers, media professionals and thought leaders to understand what’s ahead in advertising. We were specifically interested in how advanced technology, creative and the evolving consumer are key to growth and opportunities ahead for radio, media and marketers. In the first episode of this new Radio on Main Street season shot on location at the conference, RAB’s Mike Hulvey sat down with thought leader Shelly Palmer, president and CEO of The Palmer Group, to hear his insights and thinking around how AI and technology are changing the world we live in and media’s opportunities and challenges. Enjoy, and be sure to stay tuned every Wednesday for a new episode.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Pierre Bouvard, chief insights officer, Cumulus Media/Westwood One

Cumulus Media/Westwood One’s Chief Insights Officer Pierre Bouvard is no stranger to the ANA’s industry conferences where he has been passionately advocating the radio industry’s value proposition to marketers and advertisers for many years. In this third episode of the series, Bouvard sat down with Mike Hulvey and shared not only his passion for the audio medium, but also the exciting industry wide efforts to enhance radio’s story especially as it relates to measurement and attribution and the ROI it delivers for our clients including sharing a local creative success story featuring Steve’s Pest Control – a Radio-Mercury-Awards-winning brand.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Bobby Caldwell, Owner and Operator of EAB Media Group in Arkansas

In this final episode of the NAB Show series, we hear the conversation Erica Farber had with Bobby Caldwell, owner and operator of EAB Media Group, based in Arkansas. Bobby is a strong local radio broadcaster committed to the communities he’s serving and his advertising clients. You’ll hear about the various ways EAB Media Group serves its communities, listeners and advertisers, as well as why it’s critical to continue to innovate and invest in radio.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

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Radio On Main Street Featuring Colby Tyler, Senior VP of Programing at Radio One and Reach Media

In the thirteenth episode of the series, we hear the conversation Erica Farber had with Colby Tyner, senior vice president of programing at Radio One and Reach Media, part of the Urban One family. Colby’s passion for radio is palpable and his overall perspective on content, creativity and how to leverage technology in helping radio companies grow their brands and thrive in today’s media environment is exciting. Colby’s message of continuing to evolve and being creative is key to staying curious and excited about what’s next for radio. Have a listen and be inspired.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

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Radio On Main Street Featuring Rich Tunkel, Managing Director at Nielsen Audio

In the twelfth episode of the NAB Show series, we hear the conversation Erica Farber had with Rich Tunkel, managing director at Nielsen Audio, and how after a year of transition including new ownership, Nielsen is committed to helping radio tell its story in a more public way and how they’re stepping up their marketing efforts. We hear how Rich and the organization are committed to more partnerships within the radio industry and bringing the best of what Nielsen does – which is a scientific approach to panel-based measurement that’s representative and projectable with demographics at the local market level with other data sets. The end result is to highlight radio’s importance via attribution or putting it in context with other audio options.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

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Radio On Main Street Featuring Greg Strassell, Executive Vice President of Programming at Hubbard Radio

In the eleventh episode of the NAB Show series, we hear the conversation Erica Farber had with Greg Strassell, executive vice president of programming at Hubbard Radio. You’ll hear about the importance of taking advantage of a growing toolbox that is available to radio stations these days, as well as the necessity to continuing to learn, be curious and above all, the importance of a positive culture at an organization which is integral to Hubbard Radio’s DNA.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

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Radio On Main Street Featuring Mike Dowdle, Former VP of Business Affairs & General Counsel for Bonneville International

In the tenth episode of the series, we hear the conversation Erica had with Mike Dowdle, who prior to his retirement this past spring, was vice president of business affairs and general counsel at Bonneville International. In this podcast discussion, Mike shares why and how he pivoted in a totally different direction from being a litigator to working in media, entertainment and then radio. Mike talks about community service and radio’s ability to make a difference in local communities, the importance of caring for your human talent and ways he thinks radio can continue to grow.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

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Radio On Main Street Featuring Kevin Perry, President and CEO of Perry Publishing & Broadcasting

In the ninth episode of the series, we hear the conversation RAB’S Mike Hulvey had with Kevin Perry, president and CEO of Perry Publishing & Broadcasting, a second-generation broadcaster operating out of Oklahoma City with 16 stations throughout the country. He is also a newspaper publisher. Kevin’s enthusiasm for the radio business is palpable and, in this episode, you’ll hear how localism and radio broadcasters’ commitment to the communities they serve is a key factor to success as well as being everywhere – whether it’s in audio or video platforms, to ensure radio’s future success.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

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Radio On Main Street Featuring Rich Eisen of the Rich Eisen Show on Westwood One, Roku and Sirius/XM

In our fifth podcast of the series, we hear from Rich Eisen, host of the Rich Eisen show, which blends sports, pop culture, humor and interviews discussing topical issues not commonly addressed by sportscasters. With multi-channel distribution, he is heard on Westwood One Radio, the Roku channel for TV and Sirius/XM. With a busy schedule, Erica Farber was able to catch up with him while he was in Canton, Ohio, for the Pro Football Hall of Fame Induction Ceremony. With multiple Emmy nominations, this year he will be hosting the 2023 Marconi Awards, where he is also a Marconi nominee. Radio allows Rich to talk to people and as he shared, nothing beats calling a radio show or a host to speak with someone to make a personal connection, and he loves that!

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

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Radio On Main Street Featuring Dede McGuire, Host of Dede In The Morning

In our sixth podcast of the series, we hear the conversation RAB’s Erica Farber had with DeDe McGuire, host of DeDe in the Morning, heard on 80 stations across the country based at K104FM in Dallas. DeDe and her team, which includes J.J. Williamson, J-Cruz, Kita Rose and the newest member Trey G, explore the day’s topics such as the latest national headlines, hip-hop culture happenings, artist news and community events. It’s fun, funny, a family, informative and crazy all at the same time! As DeDe shares, radio is consistent and stable, and social media just helps to expand the relationship and has helped her know and connect with her audience better.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

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Radio On Main Street Featuring Matt Pinfield, Host of “Flashback” on Westwood One and Heard on KLOS 95.5 in Los Angeles

In our seventh podcast of the series, we hear the conversation Erica Farber had with the nationally known rock music expert Matt Pinfield. Matt is host of the syndicated radio show on Westwood One called “Flashback,” and he is also host of a show heard on 95.5 KLOS in Los Angeles called “New & Improved.” Music discovery has always been his passion, and he really enjoys turning his listeners on to new music and artists. Matt believes that radio is important, that there will always be a place for it and people will always have a relationship with it. He also believes that the listeners are a lot more loyal than advertisers might give them credit.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

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Radio On Main Street Featuring Tad, Drex and Kara, Hosts of the Tad, Drex and Kara Show on B98.5 in Atlanta

In our eighth podcast of the series, we hear the conversation Erica had with the morning hosts of the Tad, Drex and Kara Show heard on B98.5 Atlanta, a CMG station. This morning show trifecta’s communication between them is jaw droppingly good as they practically finish each other’s thoughts! Tad, Drex and Kara shared that radio is the only medium where an advertiser can tell their story however they want and then it gives the listeners the option to interpret it the way they want. Listeners can a hear message and then add to that experience.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch .

Click here for all audio blogs from Season 3: Radio Influencers

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Radio On Main Street, Featuring Shawn Anderson, Afternoon Drive Anchor at WTOP News, Washington DC

RAB’s latest podcast series focuses on one of radio’s greatest and most special assets – our on-air talent. As we have said many times, radio was the original social medium, and its on-air personalities are the original influencers when it comes to influencer marketing. Some of these radio influencers have greater reach and followers than that of other media. They have incredibly strong ties to local communities based on a foundation of trust and emotional connection. As individuals who entertain, educate and inform, radio Influencers have the power to impact and affect behavior and brand consideration. On a daily basis, they create environments that connect their audiences with businesses to help drive brand awareness and increase sales for those businesses’ products and services.

We will be highlighting the diversity of radio’s social influencers who represent various formats, reach different demographics and above all, share their unique stories about the special relationship these on-air personalities have with their audiences.

In our first podcast of the series, we hear the conversation RAB’s Erica Farber had with Shawn Anderson, the afternoon drive anchor at WTOP, which delivers the latest news, traffic and weather information to the Washington, D.C. region.

Enjoy this first podcast and be sure to tune in to the entire series over the next few months.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio episodes from Season 3: Radio Influencers

Click here for all audio episodes from Season 2: NAB Show

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Radio On Main Street, Featuring Jacky Bam Bam – WMMR Philadelphia

In the second podcast of this latest RAB Radio on Main Street series, we hear the conversation Erica Farber had with Jacky Bam Bam, who takes you on a five-hour musical journey every night on Philadelphia’s WMMR 93.3. A rocker through and through, with a deep love and appreciation for music, coupled with a passion for radio and his audience, Jacky loves to say music has no expiration date. And when you listen to his show, you really don’t know what’s coming at you next as he takes you and grabs you as you take this incredible journey with him each and every night. Jacky’s the epitome of an on-air rock personality and yet so much more! Have a listen and find out for yourself.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

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Radio On Main Street, Featuring Edgar Sotelo, Host of the Nationally Syndicated Shoboy Show

In our third podcast of the series, we hear the conversation RAB’s Erica Farber had with Edgar Sotello, known as Shoboy on the radio, as host of the Shoboy Show, a nationally syndicated bilingual and bicultural radio show. And while Shoboy’s show is not targeting a specific format, it is representing a bilingual and bicultural lifestyle. Edgar shares that they are creating content in a radio or audio studio, but radio is only one way they are reaching their audience. He thinks of it as 3-D – on the air, digital and grassroots, meaning how people can feel they are next to them physically or emotionally. It’s truly emblematic of radio’s unique ability to reach audiences in a multi-platform world.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

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Radio On Main Street, Featuring Mistress Carrie, Host of the Syndicated Mistress Carrie Radio Show and Podcast

In our fourth podcast of the series, we hear the conversation Erica had with Mistress Carrie, a true rock radio on-air icon. She is a proud military wife and was the first nonnews journalist embedded in the Middle East with the U.S. military in Iraq in 2006 and Afghanistan in 2011. As you’ll hear, Mistress Carrie certainly knows all about heroes, and at the same time she makes quite a point of saying that the advertiser is the hero in that they help to make it all happen in radio. Radio can resonate better than anything else because of the relationships that a video or an app just can’t do. She reminds us that our on-air talent has the closest relationship to the listener, so it is important we trust them and keep them on the air.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download