Category: Podcast Season 4-ANA Masters of Marketing

In the 17^th and final episode of this ANA Masters series, Erica Farber chats with Blair Fischer, director of national partnerships at Westwood One to gain her thoughts on her first Masters of Marketing conference. Blair shared so many nuggets of great advice for radio sellers, regardless of whether you are national or local. Have a listen and you’ll be energized and reminded how passion for our medium is infectious and ultimately leads to growth.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

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In the 16^th episode of Radio on Main Street at the ANA Masters of Marketing, RAB’s Erica Farber sat down with Robyn Streisand, founder and CEO of both The Mixx – a strategic creative agency, and its holding company, Titanium Worldwide – a collective of independent- and minority-owned agencies providing a one-stop shop for brands. Both agency brands are grounded in love, resilience and strength. Robyn’s mission is to implore marketers to reignite the value with what their brands mean and represent and live by it, which is a great reminder for all of radio’s iconic collection of brands that inform and entertain consumers every single day.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Click here for all Season 3: Radio Influencers podcasts

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In the 15^th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with Ade Adeosun, vice president of marketing solutions for TransUnion. There are moments that matter throughout a consumer’s daily journey, and we all know that audio plays a significant role in these moments each and every day. The interactions brands make within those moments become indelible and as Ade says, “audio impressions last much longer than that initial interaction, and that’s why audio is a phenomenal medium.”

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Click here for all Season 3: Radio Influencers podcasts

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Stanley Black & Decker’s presentation at the ANA Masters of Marketing conference focused on the Craftsman brand and just following it, Tammy Greenberg had the opportunity to chat with Tabata Gomez, former chief marketing officer for Stanley Black & Decker, alongside the brand’s agency partner, Jessica Henrichs, president of Collie McVoy. Helping to empower consumers is core to the Craftsman brand’s mission and a deep understanding of the consumer gained through data provided the brand the comfort to push the boundaries. It takes bravery to create something so big that it becomes part of culture in a short period of time, and the Stanley Black & Decker Craftsman brand did just that. Take a listen to some of the songs that have come out of the Craftsman campaign at the end of this episode and listen for it across radio’s platforms soon!

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Click here for all Season 3: Radio Influencers podcasts

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In episode number nine of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with Steve Olenski, The CMO Whisperer. Steve is among the most influential journalists, having written for many leading publications including AdAge, Adweek, Business Insider and Forbes. He was aptly named “The CMO Whisperer” by a former CMO of Walmart because of the trust and advice he has shared over his career and his position as confidante to CMOs from America’s most influential brands. Listen up to this wide-ranging conversation.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers

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In the 10^th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber sits down with Brian Benedik, chief revenue officer of Audacy to gain some of his takeaways. Brian reminds us that despite the challenges and competition stemming from a more complicated marketing and media landscape, we are fortunate to be in an audio renaissance right now and we collectively need to continue telling radio’s powerful story so that the marketing community truly hears and understands it.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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In the 12^th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber sat down with Brent Christianson, director of marketing capabilities for Alcon Laboratories. Brent’s unwavering support for radio continues a year after he first joined this podcast. Brent’s recommendation to all of us in radio is to continue to educate the ad community – get case studies out there to inform marketers not only of the possibilities, but the results that like-minded brands are achieving.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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In our fifth episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with David Matathia, head of strategy at Fitzco, a fully integrated and independent agency based in Atlanta. David provides an inside look into Fitzco’s success and chats about the value of radio to advertising partners. Have a listen to this conversation, and you’ll come away with real insight into the agency world today.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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In episode number six of Radio on Main Street at the ANA Masters of Marketing, Tammy Greenberg speaks with Jon Evans, chief customer officer, and Andrew Tindall, global partnerships director from System 1, a creative effectiveness platform that quickly harnesses the power of emotion to drive profitable growth for brands by measuring emotional responses to advertising.

The ListenUp study that System 1 released in partnership with RadioCentre in the U.K. further confirms that radio works. Radio can change consumer behavior, gets consumers to talk about a brand, look for a brand at retail and buy it. Great radio ads trigger positive emotions and garner huge results. Listen to the full conversation and check out the full ListenUp study on RAB.com.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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In episode number seven of Radio on Main Street at the ANA Masters of Marketing, RAB’s Dave Casper chats with Raquelle Zuzarte, founder and chief marketing officer of Equity Project for All, who recently published an article to WARC entitled “What’s AI got to do with it?” In this piece, Raquelle shares that AI is technology that drives human progress and introduces us to a new way of practically looking at it for business and marketing application, introducing us to AIHI, which stands for Artificial Intelligence for Human Ingenuity.

AI is technology that helps humans to imagine more, aim higher and do better, and Raquelle simplifies a sometimes scary and confusing technology and offers us invaluable advice. Have a listen to her advice on the podcast and follow up with her article as well.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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In episode number eight of Radio on Main Street at the ANA Masters of Marketing, Erica Farber speaks with Monika Saxena, executive vice president of marketing for LongHorn Steakhouse. A hugely successful brand with almost 600 locations across the country, the challenge for LongHorn Steakhouse is building on a vast amount of consumer love for the brand in both its mature markets as well as new ones to continuously expand its customer base. 

Much like radio, LongHorn Steakhouse is fortunate to serve a hundred million people every year and is driven by being a force for good in their guests’ lives and a force for growth for the brand and the communities it serves. Monica shares what they’re focused on and more during this insightful conversation.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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Welcome to the latest Radio on Main Street series recorded on-site at the 2023 Association of National Advertisers’ (ANA) Masters of Marketing conference. RAB had the opportunity to chat with many attendees about their businesses, their marketing goals, the issues they are most focused on and of course, their thoughts about radio.

In our first episode of the series, RAB’s Erica Farber had the pleasure of sitting down with Nicole LaSpina, senior director of brand marketing for Wyndham Hotels & Resorts. Nicole talked about her views and her personal feelings towards radio and how audio can be accessed everywhere and is part of the reason that consumers spend a significant amount of time listening. Since that’s where the consumers are, that is where she believes brands like Wyndham Hotels & Resorts need to be. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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In the second episode of Radio on Main Street from the ANA’s Masters of Marketing conference, Erica Farber chats with Erin Allsman of The Brownstein Group, which is the longest-running independent advertising and public relations agency headquartered in Philadelphia, Pennsylvania. In this episode, you’ll hear how what radio has to offer is equally as relevant to a creative and public relations shop as it is to media agencies. As the media landscape continues to change so completely and dramatically, Erin suggests the value of lunch and learns on a regular basis to keep an agency’s creative juices flowing with what’s new and what’s possible with radio is imperative. Learn why Erin believes “listening is a superpower” in this engaging conversation.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing blogs

Click here for all Season 3: Radio Influencers blogs

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In the third episode of this ongoing series from the ANA Masters of Marketing conference, Erica Farber sits down with Carly Fink, president of Provoke Insights, a terrific partner to RAB. In this episode, you’ll hear how market research helps brands take off the blindfolds, takes out the guess work and helps inform marketing, advertising and media strategies. Provoke Insights is bullish on the power of radio and that is because they see the stats firsthand through their research. Have a listen to the conversation and then head over to RAB.com to learn more about Provoke Insights.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing blogs

Click here for all Season 3: Radio Influencers blogs

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In the fourth episode of the latest series recorded at the ANA Masters of Marketing conference, RAB’s Erica Farber chats with Misty Goff, senior director of marketing for Visit Orlando, which is focused on fun and bringing joy to people in the wonderful city of Orlando, Florida. You’ll learn about  personalized reach, customized messaging and innovation, which are key to Visit Orlando’s marketing strategies and data that helps to facilitate those efforts. Visit Orlando is excited about the promise that data and technology brings to their brand operations, but it will never replace the power of human touch and relationships to drive results. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing blogs

Click here for all Season 3: Radio Influencers blogs

Podcast: Play in new window | Download