Marketron

Radio On Main Street featuring The CMO Whisperer Steve Olenski

In episode number nine of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with Steve Olenski, The CMO Whisperer. Steve is among the most influential journalists, having written for many leading publications including AdAge, Adweek, Business Insider and Forbes. He was aptly named “The CMO Whisperer” by a former CMO of Walmart because of the trust and advice he has shared over his career and his position as confidante to CMOs from America’s most influential brands. Listen up to this wide-ranging conversation.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers

Radio On Main Street featuring Audacy’s Brian Benedik

In the 10th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber sits down with Brian Benedik, chief revenue officer of Audacy to gain some of his takeaways. Brian reminds us that despite the challenges and competition stemming from a more complicated marketing and media landscape, we are fortunate to be in an audio renaissance right now and we collectively need to continue telling radio’s powerful story so that the marketing community truly hears and understands it.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

Radio On Main Street featuring Loop Me’s Rachel Conforti

In the 11th episode of Radio on Main Street at the ANA Masters of Marketing, RAB’s Erica Farber chats with Rachel Conforti, senior vice president of marketing at Loop Me, a technology company that uses AI to prove consumer resonance to messaging, gain audience insight, improve advertising outcomes and gain key learnings in real time. Rachel’s perspective on the future of measurement, attribution and AI is thoughtful and meaningful. And Loop Me’s methodology and research has shown that audio delivers and most definitely works. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

Radio On Main Street featuring Alcon’s Brent Christianson  

In the 12th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber sat down with Brent Christianson, director of marketing capabilities for Alcon Laboratories. Brent’s unwavering support for radio continues a year after he first joined this podcast. Brent’s recommendation to all of us in radio is to continue to educate the ad community – get case studies out there to inform marketers not only of the possibilities, but the results that like-minded brands are achieving.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

Radio On Main Street featuring Fitzco’s David Matathia

In our fifth episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with David Matathia, head of strategy at Fitzco, a fully integrated and independent agency based in Atlanta. David provides an inside look into Fitzco’s success and chats about the value of radio to advertising partners. Have a listen to this conversation, and you’ll come away with real insight into the agency world today.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

Radio On Main Street featuring System 1’s Jon Evans and Andrew Tindall

In episode number six of Radio on Main Street at the ANA Masters of Marketing, Tammy Greenberg speaks with Jon Evans, chief customer officer, and Andrew Tindall, global partnerships director from System 1, a creative effectiveness platform that quickly harnesses the power of emotion to drive profitable growth for brands by measuring emotional responses to advertising.

The ListenUp study that System 1 released in partnership with RadioCentre in the U.K. further confirms that radio works. Radio can change consumer behavior, gets consumers to talk about a brand, look for a brand at retail and buy it. Great radio ads trigger positive emotions and garner huge results. Listen to the full conversation and check out the full ListenUp study on RAB.com.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.