In the fourth episode of the latest series recorded at the ANA Masters of Marketing conference, RAB’s Erica Farber chats with Misty Goff, senior director of marketing for Visit Orlando, which is focused on fun and bringing joy to people in the wonderful city of Orlando, Florida. You’ll learn about personalized reach, customized messaging and innovation, which are key to Visit Orlando’s marketing strategies and data that helps to facilitate those efforts. Visit Orlando is excited about the promise that data and technology brings to their brand operations, but it will never replace the power of human touch and relationships to drive results.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
Click here for Season 4: 2023 ANA Masters of Marketing blogs
Click here for all Season 3: Radio Influencers blogs
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