Marketron

Month: February 2024

Radio On Main Street featuring The CMO Whisperer Steve Olenski

In episode number nine of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with Steve Olenski, The CMO Whisperer. Steve is among the most influential journalists, having written for many leading publications including AdAge, Adweek, Business Insider and Forbes. He was aptly named “The CMO Whisperer” by a former CMO of Walmart because of the trust and advice he has shared over his career and his position as confidante to CMOs from America’s most influential brands. Listen up to this wide-ranging conversation.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers

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Radio On Main Street featuring Audacy’s Brian Benedik

In the 10th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber sits down with Brian Benedik, chief revenue officer of Audacy to gain some of his takeaways. Brian reminds us that despite the challenges and competition stemming from a more complicated marketing and media landscape, we are fortunate to be in an audio renaissance right now and we collectively need to continue telling radio’s powerful story so that the marketing community truly hears and understands it.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

Podcast: Play in new window | Download

Radio On Main Street featuring LoopMe’s Rachel Conforti

In the 11th episode of Radio on Main Street at the ANA Masters of Marketing, RAB’s Erica Farber chats with Rachel Conforti, senior vice president of marketing at LoopMe, a technology company that uses AI to prove consumer resonance to messaging, gain audience insight, improve advertising outcomes and gain key learnings in real time. Rachel’s perspective on the future of measurement, attribution and AI is thoughtful and meaningful. And LoopMe’s methodology and research has shown that audio delivers and most definitely works. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

Podcast: Play in new window | Download

Radio On Main Street featuring Alcon’s Brent Christianson  

In the 12th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber sat down with Brent Christianson, director of marketing capabilities for Alcon Laboratories. Brent’s unwavering support for radio continues a year after he first joined this podcast. Brent’s recommendation to all of us in radio is to continue to educate the ad community – get case studies out there to inform marketers not only of the possibilities, but the results that like-minded brands are achieving.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

Podcast: Play in new window | Download

Political Ads in 2024: Don’t Forget Your Own Backyard.

Contributor: Steve Passwaiter, President, Silver Oak Political

The Opportunity:

We all know it. The projections are everywhere. Political ad experts are estimating spending ranging from $10 to $16 billion during the 2024 political cycle. A sizable portion of that will end up as part of what looks to be a rematch between our current and former president. However, there will be a lot to explore for media sellers in down-ballot races this year. A quick look at some recent races gives us a clue about what has changed and what awaits us.

Continue reading “Political Ads in 2024: Don’t Forget Your Own Backyard.”

Radio Digital Revenue Grew by 6.8%: Insights from the Borrell-RAB Digital Benchmarking Report

Contributors: Todd Kalman, SVP sales, Marketron, and Beth Osborne, director, marketing and content, Marketron

Now in its 12th year, the Borrell-RAB digital benchmarking for radio delivered intelligence and learnings for the local media sales industry. One of the most exciting revelations was that radio digital revenue increased by 6.8%, besting the overall market of 5.4%. Additionally, 21% of all radio station ad revenue is now in the digital bucket. We’re eager to dive deep into the findings to deliver analysis for the year ahead.

Continue reading “Radio Digital Revenue Grew by 6.8%: Insights from the Borrell-RAB Digital Benchmarking Report”

Boomers are a Sales Opportunity for Businesses

Author: Annette Malave, SVP/Insights, RAB

In today’s advertising landscape, there is a great focus on Generation Z – what they like and don’t like. It isn’t that this generation isn’t important. It is that there is another that is often missed – baby boomers.

Continue reading “Boomers are a Sales Opportunity for Businesses”

Reach Pet Owners with Radio

Author: Annette Malave, SVP/Insights, RAB

After a long day at work, there is nothing like taking some time to go for a walk or play with a furry friend. Pet ownership has been shown to improve one’s physical and mental health. Not only do they offer companionship and reduce stress, in some instances, they provide a service by helping people live independently.

Continue reading “Reach Pet Owners with Radio”