In the 12th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber sat down with Brent Christianson, director of marketing capabilities for Alcon Laboratories. Brent’s unwavering support for radio continues a year after he first joined this podcast. Brent’s recommendation to all of us in radio is to continue to educate the ad community – get case studies out there to inform marketers not only of the possibilities, but the results that like-minded brands are achieving.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
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