In the eighth episode of the NAB Show series, we hear the conversation Erica Farber had with Linley Grande, vice president of political strategies at Gen Media Partners. In this wide-ranging discussion, you’ll hear what she’s seeing at the local agency level, how the continuation of fragmented ad dollars is affecting the media business, as well as some insights into political ad dollars and the opportunities in local elections and races.
Click Here to watch the interview on our YouTube channel.
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