In the seventh episode of the series, you’ll hear the conversation RAB’s Mike Hulvey had with Nicole Ovadia, vice president of forecasting and analysis at BIA Advisory, focusing on BIA’s local advertising forecast and the opportunities she sees available to radio to grow its share of wallet and revenue. Nicole provides a snapshot of what she sees happening in the marketplace in 2024 and broadcasters can drive revenue to their local stations by helping local clients be better marketers and helping them understand changing consumer behavior. Above all, she speaks about radio’s ability to be quick, nimble and responsive to their clients’ needs.
Click Here to watch the interview on our YouTube channel.
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