Marketron

Author:

Radio On Main Street Featuring Mitch Albom, Host of Detroit’s Longest-running Afternoon Radio Show on WJR

In our fourteenth episode of the series, we hear the conversation RAB’s Erica Farber had with author, philanthropist, columnist and host of Detroit’s longest-running afternoon radio show, Mitch Albom, heard on weekdays from 4 p.m. – 6 p.m. on the legendary WJR. His show is a mixture of entertainment and information: a good dose of humor but welcoming to outside opinions and a variety of diverse voices for which he is a ringleader. While we live in a video and a mobile world, there is an intimacy to radio and a connection people make with radio hosts. Radio is just a voice and when you exclusively make a voice connection, you’re really speaking to somebody. The intimacy of radio makes a connection more so than anything else.  

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio blogs from Season 3: Radio Influencers

Click here for all audio blogs from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street Featuring Crystal Rosas, Co-Host of the Afternoon Show on Z100 in New York City, Maxwell & Crystal

In our thirteenth episode of the series, we hear the conversation Erica Farber had with Crystal Rosas, co-host of the afternoon show on Z100 in New York City, Maxwell & Crystal. Social media not only helps our radio influencers prep for their show, but it also helps to extend their brand. Every day, Maxwell & Crystal are letting their listeners know what their schedule is, what prizes they have and hot topics they can chime in on. They post funny videos and ask listeners to comment. It’s a great way to connect and stay connected with their listeners and has become a vital tool to use every day.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio blogs from Season 3: Radio Influencers

Click here for all audio blogs from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street Featuring Ginny Brophy, Brand Manager and Mid-day Talent at 97.5 WOKQ, the Largest Country Radio Station in New Hampshire.

In our twelfth episode of the series, we hear the conversation RAB’s Erica Farber had with Ginny Brophey, known on-the-air as Ginny Rogers. She is the brand manager and mid-day on-air talent at 97.5 WOKQ, the largest country radio station in New Hampshire. As we continue to hear, great radio is made by talented personalities and great storytelling. By sharing these great stories and experiences, the audience can then relate to the personalities and what they’re sharing and truly build trust with your listeners.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.


Click here for all audio blogs from Season 3: Radio Influencers

Click here for all audio blogs from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street Featuring Enrique Santos, Host of the Enrique Santos Show on iHeartRadio

In our eleventh episode of the series, we hear the conversation RAB’s Erica Farber had with Enrique Santos, host of the Enrique Santos show heard daily on 27 stations in Spanish. Enrique brings his street smarts and community into this successful radio show. He is also host of a weekend show called “On the Move” heard on iHeartRadio’s CHR stations which is broadcast in English with a Latino focus. He is president & chief creative officer for iHeart Latino where he heads iHeartMedia’s Latin strategy including My Cultura Podcast Network showcasing Latino creators and their experiences. Enrique speaks about the importance of having people within an organization that are part of the community that live, understand and also speak the language.
The Latino market in the U.S. represents many different countries and there are cultural nuances to each community, as well as the language itself.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio blogs from Season 3: Radio Influencers

Click here for all audio blogs from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street Featuring Andrew Boris, morning show host for 101.5 WPDH in Poughkeepsie, NY

In our tenth episode of the series, we hear the conversation Erica Farber had with Andrew Boris, morning show host for 101.5 WPDH in Poughkeepsie, New York, for Townsquare Media. Known as Boris on the air, he’s been waking up New York’s Hudson Valley for the last 30 years with his show focusing on hyper-local topics, the things with which his listeners really care about and connect. Andrew shares that radio is the most intimate medium there is and how important the relationship is between radio and someone sitting in their car, at their desk or listening with their earbuds. The connection with the person on the radio extolling the virtues of your product is priceless and unlike any other form of advertising. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.


Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street Featuring Josh Brubaker, on-air personality for Audacy’s Top 40 and HOT AC stations.

In our ninth episode of the series, we hear the conversation RAB’s Erica Farber had with Josh Brubaker, known as Bru, who is an on-air personality for Audacy’s Top 40 and HOT AC stations. He is also the host of a Sunday night show on all of Audacy’s country radio stations. He is also the self-proclaimed CEO of Tik Tok Radio. Bru’s social media and on-air radio presence has him connecting with large audiences on multiple platforms. And as Bru states, when an advertiser invests in a radio talent and that talent is passionate about the product and loves it and believes in it, it can absolutely work in their favor. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.


Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street Featuring Rich Eisen of the Rich Eisen Show on Westwood One, Roku and Sirius/XM

In our fifth podcast of the series, we hear from Rich Eisen, host of the Rich Eisen show, which blends sports, pop culture, humor and interviews discussing topical issues not commonly addressed by sportscasters. With multi-channel distribution, he is heard on Westwood One Radio, the Roku channel for TV and Sirius/XM. With a busy schedule, Erica Farber was able to catch up with him while he was in Canton, Ohio, for the Pro Football Hall of Fame Induction Ceremony. With multiple Emmy nominations, this year he will be hosting the 2023 Marconi Awards, where he is also a Marconi nominee. Radio allows Rich to talk to people and as he shared, nothing beats calling a radio show or a host to speak with someone to make a personal connection, and he loves that!

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.


Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street Featuring Dede McGuire, Host of Dede In The Morning

In our sixth podcast of the series, we hear the conversation RAB’s Erica Farber had with DeDe McGuire, host of DeDe in the Morning, heard on 80 stations across the country based at K104FM in Dallas. DeDe and her team, which includes J.J. Williamson, J-Cruz, Kita Rose and the newest member Trey G, explore the day’s topics such as the latest national headlines, hip-hop culture happenings, artist news and community events. It’s fun, funny, a family, informative and crazy all at the same time! As DeDe shares, radio is consistent and stable, and social media just helps to expand the relationship and has helped her know and connect with her audience better.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street Featuring Matt Pinfield, Host of “Flashback” on Westwood One and Heard on KLOS 95.5 in Los Angeles

In our seventh podcast of the series, we hear the conversation Erica Farber had with the nationally known rock music expert Matt Pinfield. Matt is host of the syndicated radio show on Westwood One called “Flashback,” and he is also host of a show heard on 95.5 KLOS in Los Angeles called “New & Improved.” Music discovery has always been his passion, and he really enjoys turning his listeners on to new music and artists. Matt believes that radio is important, that there will always be a place for it and people will always have a relationship with it. He also believes that the listeners are a lot more loyal than advertisers might give them credit.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street Featuring Tad, Drex and Kara, Hosts of the Tad, Drex and Kara Show on B98.5 in Atlanta

In our eighth podcast of the series, we hear the conversation Erica had with the morning hosts of the Tad, Drex and Kara Show heard on B98.5 Atlanta, a CMG station. This morning show trifecta’s communication between them is jaw droppingly good as they practically finish each other’s thoughts! Tad, Drex and Kara shared that radio is the only medium where an advertiser can tell their story however they want and then it gives the listeners the option to interpret it the way they want.  Listeners can a hear message and then add to that experience.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio blogs from Season 3: Radio Influencers

Click here for all audio blogs from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street, Featuring Shawn Anderson, Afternoon Drive Anchor at WTOP News, Washington DC

RAB’s latest podcast series focuses on one of radio’s greatest and most special assets – our on-air talent.  As we have said many times, radio was the original social medium, and its on-air personalities are the original influencers when it comes to influencer marketing. Some of these radio influencers have greater reach and followers than that of other media. They have incredibly strong ties to local communities based on a foundation of trust and emotional connection. As individuals who entertain, educate and inform, radio Influencers have the power to impact and affect behavior and brand consideration. On a daily basis, they create environments that connect their audiences with businesses to help drive brand awareness and increase sales for those businesses’ products and services.    

We will be highlighting the diversity of radio’s social influencers who represent various formats, reach different demographics and above all, share their unique stories about the special relationship these on-air personalities have with their audiences. 

In our first podcast of the series, we hear the conversation RAB’s Erica Farber had with Shawn Anderson, the afternoon drive anchor at WTOP, which delivers the latest news, traffic and weather information to the Washington, D.C. region. 

Enjoy this first podcast and be sure to tune in to the entire series over the next few months.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio episodes from Season 3: Radio Influencers

Click here for all audio episodes from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street, Featuring Jacky Bam Bam – WMMR Philadelphia

In the second podcast of this latest RAB Radio on Main Street series, we hear the conversation Erica Farber had with Jacky Bam Bam, who takes you on a five-hour musical journey every night on Philadelphia’s WMMR 93.3. A rocker through and through, with a deep love and appreciation for music, coupled with a passion for radio and his audience, Jacky loves to say music has no expiration date. And when you listen to his show, you really don’t know what’s coming at you next as he takes you and grabs you as you take this incredible journey with him each and every night. Jacky’s the epitome of an on-air rock personality and yet so much more! Have a listen and find out for yourself.  

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street, Featuring Edgar Sotelo, Host of the Nationally Syndicated Shoboy Show

In our third podcast of the series, we hear the conversation RAB’s Erica Farber had with Edgar Sotello, known as Shoboy on the radio, as host of the Shoboy Show, a nationally syndicated bilingual and bicultural radio show. And while Shoboy’s show is not targeting a specific format, it is representing a bilingual and bicultural lifestyle. Edgar shares that they are creating content in a radio or audio studio, but radio is only one way they are reaching their audience. He thinks of it as 3-D – on the air, digital and grassroots, meaning how people can feel they are next to them physically or emotionally. It’s truly emblematic of radio’s unique ability to reach audiences in a multi-platform world.  

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.


Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street, Featuring Mistress Carrie, Host of the Syndicated Mistress Carrie Radio Show and Podcast

In our fourth podcast of the series, we hear the conversation Erica had with Mistress Carrie, a true rock radio on-air icon. She is a proud military wife and was the first nonnews journalist embedded in the Middle East with the U.S. military in Iraq in 2006 and Afghanistan in 2011. As you’ll hear, Mistress Carrie certainly knows all about heroes, and at the same time she makes quite a point of saying that the advertiser is the hero in that they help to make it all happen in radio. Radio can resonate better than anything else because of the relationships that a video or an app just can’t do. She reminds us that our on-air talent has the closest relationship to the listener, so it is important we trust them and keep them on the air. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.


Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street, featuring Mike Hulvey, CEO and President of Neuhoff Media

In our thirteenth episode Erica Farber chats with the CEO and President of Neuhoff Media, Mike Hulvey. With 20 radio stations serving consumers from Illinois to Indiana, Mike is the first non-Neuhoff family member to serve as the chief executive of the company in its 68 years of broadcasting. Grit, community, excellence and innovation are the four core values of Neuhoff Media which guide the entire team in everything that they do. As Mike reminds us, broadcasting changes communities and affects lives! 

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street, featuring Bill Bennett, Media Solutions and Account Manager at Enco Systems

In the fourteenth NAB Show series, we hear the conversation Erica Farber had with Bill Bennett, Media Solutions and Account Manager for Enco Systems, the company who in partnership with Benztown graciously allowed RAB to record Radio on Main Street live in their exhibit booth every day of the NAB Show. Enco Systems has been a provider of technology for the broadcast, audio and video industries for over 30 years. Bill shared that, as a manufacturer, they are nothing without their customers telling them what they like and don’t like and want or don’t want. They have to constantly keep those findings front and center and share with their own developers. As technologists, they build technology to help other people do things better. They have to keep refreshing their products and evolving to what’s possible.  

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street, featuring Mike McVay, President of McVay Media

In our final episode of this continuing series, we hear the conversation Erica had with Mike McVay, President of McVay Media. Founded in 1984 as a programming consultancy, today the company is focused on radio, network and syndication, coaching talent, working with podcasters and as Mike puts it, “marketing for things that color outside the lines”. Mike is an as astute content and programming thought leader and offers tremendous insights to the radio industry as it continues to innovate and plan ahead for the future. 

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street, featuring President & CEO of Skyview Networks, Steve Jones. 

In our twelfth episode of this continuing series, we hear the conversation Erica Farber had with the President & CEO of Skyview Networks, Steve Jones. Skyview is a leader in broadcast solutions, content syndication and network audio sales. 

Hearing from local radio stations that clear network commercials, Steve shared they are grateful at the quality of the advertising creative, and the names of the brands being advertised. They feel their stations sound bigger when you hear the national commercials on the air, helping to lift the perception of the local advertisers.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street, featuring Rob Babin, Executive Vice President, Head of Radio, Cox Media Group

In our eleventh episode of this ongoing series, we hear the conversation Erica Farber had with Rob Babin, Executive Vice President, Head of Radio, Cox Media Group which is comprised of 52 radio stations in 11 markets, and numerous streaming and digital platforms. 

Rob feels strongly that when working in radio broadcasting we are truly helping to defend democracy. By what we do, the content that is created, the clients that are developed and all the support in between. We are allowing millions of people to get information, to be entertained, to smile, and to help businesses fulfil their potential.    

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio On Main Street, featuring Chris Forgy, CEO of Saga Communications.

In our tenth episode of this continuing series, we hear Erica Farber’s conversation with Saga Communications’ new CEO Chris Forgy who was appointed to his position after the sudden death of Ed Christian. Losing a leader unexpectedly is never easy for a company or business but Chris has stepped into his new role with both feet firmly planted. He is keeping the Saga team focused on the things they can control while keeping the path clear for where they are going. He reinforces that radio is the conduit to the communities we serve and that’s why radio matters. 

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download