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Radio On Main Street featuring Loop Me’s Rachel Conforti

In the 11th episode of Radio on Main Street at the ANA Masters of Marketing, RAB’s Erica Farber chats with Rachel Conforti, senior vice president of marketing at Loop Me, a technology company that uses AI to prove consumer resonance to messaging, gain audience insight, improve advertising outcomes and gain key learnings in real time. Rachel’s perspective on the future of measurement, attribution and AI is thoughtful and meaningful. And Loop Me’s methodology and research has shown that audio delivers and most definitely works. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

Political Ads in 2024: Don’t Forget Your Own Backyard.

Contributor: Steve Passwaiter, President, Silver Oak Political

The Opportunity:

We all know it. The projections are everywhere. Political ad experts are estimating spending ranging from $10 to $16 billion during the 2024 political cycle. A sizable portion of that will end up as part of what looks to be a rematch between our current and former president. However, there will be a lot to explore for media sellers in down-ballot races this year. A quick look at some recent races gives us a clue about what has changed and what awaits us.

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Technology and Trust

Author: Annette Malave, SVP/Insights, RAB

During CES 2024, companies displayed new technologies and innovations. If you have read or seen anything, the future will be interesting with what will hopefully be available for us. But where do consumers, more importantly radio listeners, fit in? What do they think about the technology available to them in the devices they use?

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Radio Moves People to New Homes

Author: Annette Malave, SVP/Insights, RAB

Entering a new year, people will often do something new or make a change to start fresh. What better way to start fresh than to move?

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Radio Highlights to Kick Off 2024

Author: Annette Malave, SVP/Insights, RAB

Here we are. Welcome to the first week of 2024! This first week is when many will start something new. Whether that “new” is exercise, reading more, taking on a new hobby or something else, it is also a good time to remember some of the things from 2023.

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Radio Works to Drive Business Forward

Tapping into radio’s loyal, attentive, and social audience yields a boost to the bottom line

Author: Tammy Greenberg, SVP/Business Development, RAB

The current economic environment and consumer concerns over inflation are challenging marketers and media alike to do more with less in an increasingly complicated and competitive marketplace. Add to that the ongoing threat of another health crisis, the rapid influx of advancing technology, and the multiplicity of events in 2023 and their long tail impact, one thing has remained stable, efficient, results-driven, and a trusted partner to marketers. Radio.

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