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Tag: Mike Hulvey

Radio On Main Street Featuring Alan Schulman, managing partner, chief creative & content officer, UpperRight

In the fifth episode from the ANA Masters of Marketing conference, we hear from Alan Schulman, managing partner and chief creative officer of UpperRight, a content supply chain company that is focused on helping marketers with the ‘soup to nuts’ approach of creative. Alan was at the ANA conference to unveil part two of the ANA’s Playbook entitled “Generative AI in Creative and Content Generation” and he took some time to sit down with RAB’s Mike Hulvey to discuss the intersection of AI, creative and a common theme we heard at the conference – human emotions are key, and that cannot be lost in the lure of the technology.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Pierre Bouvard, chief insights officer, Cumulus Media/Westwood One 

Cumulus Media/Westwood One’s Chief Insights Officer Pierre Bouvard is no stranger to the ANA’s industry conferences where he has been passionately advocating the radio industry’s value proposition to marketers and advertisers for many years. In this third episode of the series, Bouvard sat down with Mike Hulvey and shared not only his passion for the audio medium, but also the exciting industry wide efforts to enhance radio’s story especially as it relates to measurement and attribution and the ROI it delivers for our clients including sharing a local creative success story featuring Steve’s Pest Control – a Radio-Mercury-Awards-winning brand.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Sally Gilotti, vice president, brand and communications, and Bradley Smith, channel marketing, Children’s Miracle Network Hospitals  

In the fourth episode of this latest season, Mike Hulvey had the opportunity to ‘stand’ and chat with Sally Gilotti and Bradley Smith, passionate marketers at Children’s Miracle Network Hospitals. The duo, along with their colleagues, attended the conference as an opportunity to hear directly from their partners and other marketers and see what innovations they may be able to tap into as they are continuously looking for ways to become better storytellers and share the importance of the work and impact happening locally at their hospitals across the country. Radio has been a great partner to Children’s Miracle Network Hospitals, and you’ll hear just how appreciative the team is to be able to make a difference in our local communities and help improve the lives of kids and families alike.   

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Catherine Price, Associate Brand Manager, Seagram’s Escapes

In this second episode of the series, we hear Mike Hulvey’s conversation with Seagram’s Escapes Associate Brand Manager, Catherine Price, where she shares how Seagram’s Escapes endeavors to fully understand their consumer and meet them where they are. We get to listen in and have a sneak peek into an upcoming campaign that leans into fandom, how the company is leveraging the AI toolbox to reach consumers and how radio delivers for the brand. Enjoy this insightful interview. 

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Shelly Palmer, president and CEO, The Palmer Group 

At the Association of National Advertisers’ (ANA) annual Masters of Marketing conference, RAB’s team had the opportunity to chat with marketers, media professionals and thought leaders to understand what’s ahead in advertising. We were specifically interested in how advanced technology, creative and the evolving consumer are key to growth and opportunities ahead for radio, media and marketers. In the first episode of this new Radio on Main Street season shot on location at the conference, RAB’s Mike Hulvey sat down with thought leader Shelly Palmer, president and CEO of The Palmer Group, to hear his insights and thinking around how AI and technology are changing the world we live in and media’s opportunities and challenges. Enjoy, and be sure to stay tuned every Wednesday for a new episode.  

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Bobby Caldwell, Owner and Operator of EAB Media Group in Arkansas

In this final episode of the NAB Show series, we hear the conversation Erica Farber had with Bobby Caldwell, owner and operator of EAB Media Group, based in Arkansas. Bobby is a strong local radio broadcaster committed to the communities he’s serving and his advertising clients. You’ll hear about the various ways EAB Media Group serves its communities, listeners and advertisers, as well as why it’s critical to continue to innovate and invest in radio.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Colby Tyler, Senior VP of Programing at Radio One and Reach Media

In the thirteenth episode of the series, we hear the conversation Erica Farber had with Colby Tyner, senior vice president of programing at Radio One and Reach Media, part of the Urban One family. Colby’s passion for radio is palpable and his overall perspective on content, creativity and how to leverage technology in helping radio companies grow their brands and thrive in today’s media environment is exciting. Colby’s message of continuing to evolve and being creative is key to staying curious and excited about what’s next for radio. Have a listen and be inspired.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Rich Tunkel, Managing Director at Nielsen Audio

In the twelfth episode of the NAB Show series, we hear the conversation Erica Farber had with Rich Tunkel, managing director at Nielsen Audio, and how after a year of transition including new ownership, Nielsen is committed to helping radio tell its story in a more public way and how they’re stepping up their marketing efforts. We hear how Rich and the organization are committed to more partnerships within the radio industry and bringing the best of what Nielsen does – which is a scientific approach to panel-based measurement that’s representative and projectable with demographics at the local market level with other data sets. The end result is to highlight radio’s importance via attribution or putting it in context with other audio options.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Greg Strassell, Executive Vice President of Programming at Hubbard Radio

In the eleventh episode of the NAB Show series, we hear the conversation Erica Farber had with Greg Strassell, executive vice president of programming at Hubbard Radio. You’ll hear about the importance of taking advantage of a growing toolbox that is available to radio stations these days, as well as the necessity to continuing to learn, be curious and above all, the importance of a positive culture at an organization which is integral to Hubbard Radio’s DNA. 

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Mike Dowdle, Former VP of Business Affairs & General Counsel for Bonneville International

In the tenth episode of the series, we hear the conversation Erica had with Mike Dowdle, who prior to his retirement this past spring, was vice president of business affairs and general counsel at Bonneville International. In this podcast discussion, Mike shares why and how he pivoted in a totally different direction from being a litigator to working in media, entertainment and then radio. Mike talks about community service and radio’s ability to make a difference in local communities, the importance of caring for your human talent and ways he thinks radio can continue to grow.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Kevin Perry, President and CEO of Perry Publishing & Broadcasting

In the ninth episode of the series, we hear the conversation RAB’S Mike Hulvey had with Kevin Perry, president and CEO of Perry Publishing & Broadcasting, a second-generation broadcaster operating out of Oklahoma City with 16 stations throughout the country. He is also a newspaper publisher. Kevin’s enthusiasm for the radio business is palpable and, in this episode, you’ll hear how localism and radio broadcasters’ commitment to the communities they serve is a key factor to success as well as being everywhere – whether it’s in audio or video platforms, to ensure radio’s future success.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Podcast: Play in new window | Download