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Radio On Main Street featuring David Matathia, formerly head of strategy for Fitzco and now executive vice president, strategy at TMA

In the thirteenth episode from the ANA Masters of Marketing Conference, Mike Hulvey chats with David Matathia, a close friend of RAB and the radio industry. David has a unique marketing and advertising perspective as he’s held leadership roles with groundbreaking agencies, leading national brands and some of the top media publishers. Matathia, formerly head of strategy for Fitzco and currently executive vice president, strategy at TMA, talks about the power of emotionally connecting with consumers in meaningfully ways and how uniquely audio does just that in a unique and individual way.

Click Here to watch the interview on our YouTube channel.

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Radio On Main Street featuring Sabrina Sexton, senior vice president, marketing & communications, Arthritis Foundation

In this latest episode, Tammy Greenberg chats with Sabrina Sexton, senior vice president, marketing & communications for the Arthritis Foundation, where you’ll have the opportunity to learn about the Arthritis Foundation and their go-to market strategies and how radio can help support the organization’s cause and support their efforts.

Click Here to watch the interview on our YouTube channel.

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Radio On Main Street featuring Robert Berkeley, chief executive officer, EKCS

In the second to last episode of this season, Tammy Greenberg chats with Robert Barkley, chief executive officer, EKCS, to get a better understanding for what they do, how they do it and how we as an industry might support their efforts. You’ll hear how EKCS works solely with brands that have in-house agencies, a trend for the marketing industry, especially when it comes to creative along with Barkley’s advice for creating and executing powerful creative.

Click Here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

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Radio On Main Street featuring Ryan Meegan, co-founder/chief marketing officer, DUDE WIPES and Ashley Walters, chief marketing officer/partner, Curiosity

In the final episode of Radio on Main Street ANA Masters of Marketing series, RAB’s Leah Kamon sits down with Ryan Meegan, chief marketing officer and co-founder of DUDE WIPES alongside his agency partner Ashley Walters, chief marketing officer of Radio Mercury Awards-winning agency, Curiosity. You’ll hear all about origins of DUDE WIPES from four college guys who shared an apartment and came up with an idea out of necessity to their appearance on Shark Tank and their deal with entrepreneur Mark Cuban, and what they’re doing today to continue to grow and succeed. And of course, you’ll hear about their savvy marketing, use of humor in their advertising and above all, how they’ve been able to drive a cultural shift in behavior.

Click Here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

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Radio On Main Street Featuring Alan Schulman, managing partner, chief creative & content officer, UpperRight

In the fifth episode from the ANA Masters of Marketing conference, we hear from Alan Schulman, managing partner and chief creative officer of UpperRight, a content supply chain company that is focused on helping marketers with the ‘soup to nuts’ approach of creative. Alan was at the ANA conference to unveil part two of the ANA’s Playbook entitled “Generative AI in Creative and Content Generation” and he took some time to sit down with RAB’s Mike Hulvey to discuss the intersection of AI, creative and a common theme we heard at the conference – human emotions are key, and that cannot be lost in the lure of the technology.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

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Radio On Main Street Featuring Catherine Price, Associate Brand Manager, Seagram’s Escapes

In this second episode of the series, we hear Mike Hulvey’s conversation with Seagram’s Escapes Associate Brand Manager, Catherine Price, where she shares how Seagram’s Escapes endeavors to fully understand their consumer and meet them where they are. We get to listen in and have a sneak peek into an upcoming campaign that leans into fandom, how the company is leveraging the AI toolbox to reach consumers and how radio delivers for the brand. Enjoy this insightful interview.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Shelly Palmer, president and CEO, The Palmer Group

At the Association of National Advertisers’ (ANA) annual Masters of Marketing conference, RAB’s team had the opportunity to chat with marketers, media professionals and thought leaders to understand what’s ahead in advertising. We were specifically interested in how advanced technology, creative and the evolving consumer are key to growth and opportunities ahead for radio, media and marketers. In the first episode of this new Radio on Main Street season shot on location at the conference, RAB’s Mike Hulvey sat down with thought leader Shelly Palmer, president and CEO of The Palmer Group, to hear his insights and thinking around how AI and technology are changing the world we live in and media’s opportunities and challenges. Enjoy, and be sure to stay tuned every Wednesday for a new episode.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

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Radio On Main Street Featuring Pierre Bouvard, chief insights officer, Cumulus Media/Westwood One

Cumulus Media/Westwood One’s Chief Insights Officer Pierre Bouvard is no stranger to the ANA’s industry conferences where he has been passionately advocating the radio industry’s value proposition to marketers and advertisers for many years. In this third episode of the series, Bouvard sat down with Mike Hulvey and shared not only his passion for the audio medium, but also the exciting industry wide efforts to enhance radio’s story especially as it relates to measurement and attribution and the ROI it delivers for our clients including sharing a local creative success story featuring Steve’s Pest Control – a Radio-Mercury-Awards-winning brand.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Sally Gilotti, vice president, brand and communications, and Bradley Smith, channel marketing, Children’s Miracle Network Hospitals

In the fourth episode of this latest season, Mike Hulvey had the opportunity to ‘stand’ and chat with Sally Gilotti and Bradley Smith, passionate marketers at Children’s Miracle Network Hospitals. The duo, along with their colleagues, attended the conference as an opportunity to hear directly from their partners and other marketers and see what innovations they may be able to tap into as they are continuously looking for ways to become better storytellers and share the importance of the work and impact happening locally at their hospitals across the country. Radio has been a great partner to Children’s Miracle Network Hospitals, and you’ll hear just how appreciative the team is to be able to make a difference in our local communities and help improve the lives of kids and families alike.

Click here to watch the interview on our YouTube channel.

Click here for Season 6: 2024 ANA Masters of Marketing podcasts

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Colby Tyler, Senior VP of Programing at Radio One and Reach Media

In the thirteenth episode of the series, we hear the conversation Erica Farber had with Colby Tyner, senior vice president of programing at Radio One and Reach Media, part of the Urban One family. Colby’s passion for radio is palpable and his overall perspective on content, creativity and how to leverage technology in helping radio companies grow their brands and thrive in today’s media environment is exciting. Colby’s message of continuing to evolve and being creative is key to staying curious and excited about what’s next for radio. Have a listen and be inspired.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Rich Tunkel, Managing Director at Nielsen Audio

In the twelfth episode of the NAB Show series, we hear the conversation Erica Farber had with Rich Tunkel, managing director at Nielsen Audio, and how after a year of transition including new ownership, Nielsen is committed to helping radio tell its story in a more public way and how they’re stepping up their marketing efforts. We hear how Rich and the organization are committed to more partnerships within the radio industry and bringing the best of what Nielsen does – which is a scientific approach to panel-based measurement that’s representative and projectable with demographics at the local market level with other data sets. The end result is to highlight radio’s importance via attribution or putting it in context with other audio options.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Greg Strassell, Executive Vice President of Programming at Hubbard Radio

In the eleventh episode of the NAB Show series, we hear the conversation Erica Farber had with Greg Strassell, executive vice president of programming at Hubbard Radio. You’ll hear about the importance of taking advantage of a growing toolbox that is available to radio stations these days, as well as the necessity to continuing to learn, be curious and above all, the importance of a positive culture at an organization which is integral to Hubbard Radio’s DNA.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Mike Dowdle, Former VP of Business Affairs & General Counsel for Bonneville International

In the tenth episode of the series, we hear the conversation Erica had with Mike Dowdle, who prior to his retirement this past spring, was vice president of business affairs and general counsel at Bonneville International. In this podcast discussion, Mike shares why and how he pivoted in a totally different direction from being a litigator to working in media, entertainment and then radio. Mike talks about community service and radio’s ability to make a difference in local communities, the importance of caring for your human talent and ways he thinks radio can continue to grow.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

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Radio On Main Street Featuring Kevin Perry, President and CEO of Perry Publishing & Broadcasting

In the ninth episode of the series, we hear the conversation RAB’S Mike Hulvey had with Kevin Perry, president and CEO of Perry Publishing & Broadcasting, a second-generation broadcaster operating out of Oklahoma City with 16 stations throughout the country. He is also a newspaper publisher. Kevin’s enthusiasm for the radio business is palpable and, in this episode, you’ll hear how localism and radio broadcasters’ commitment to the communities they serve is a key factor to success as well as being everywhere – whether it’s in audio or video platforms, to ensure radio’s future success.

Click Here to watch the interview on our YouTube channel.

Click here for Season 5: 2024 NAB Show podcasts

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

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Radio On Main Street Featuring Josh Brubaker, on-air personality for Audacy’s Top 40 and HOT AC stations.

In our ninth episode of the series, we hear the conversation RAB’s Erica Farber had with Josh Brubaker, known as Bru, who is an on-air personality for Audacy’s Top 40 and HOT AC stations. He is also the host of a Sunday night show on all of Audacy’s country radio stations. He is also the self-proclaimed CEO of Tik Tok Radio. Bru’s social media and on-air radio presence has him connecting with large audiences on multiple platforms. And as Bru states, when an advertiser invests in a radio talent and that talent is passionate about the product and loves it and believes in it, it can absolutely work in their favor.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

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