Tag: Radio on Main Street

In our fifth podcast of the series, we hear from Rich Eisen, host of the Rich Eisen show, which blends sports, pop culture, humor and interviews discussing topical issues not commonly addressed by sportscasters. With multi-channel distribution, he is heard on Westwood One Radio, the Roku channel for TV and Sirius/XM. With a busy schedule, Erica Farber was able to catch up with him while he was in Canton, Ohio, for the Pro Football Hall of Fame Induction Ceremony. With multiple Emmy nominations, this year he will be hosting the 2023 Marconi Awards, where he is also a Marconi nominee. Radio allows Rich to talk to people and as he shared, nothing beats calling a radio show or a host to speak with someone to make a personal connection, and he loves that!

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

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In our sixth podcast of the series, we hear the conversation RAB’s Erica Farber had with DeDe McGuire, host of DeDe in the Morning, heard on 80 stations across the country based at K104FM in Dallas. DeDe and her team, which includes J.J. Williamson, J-Cruz, Kita Rose and the newest member Trey G, explore the day’s topics such as the latest national headlines, hip-hop culture happenings, artist news and community events. It’s fun, funny, a family, informative and crazy all at the same time! As DeDe shares, radio is consistent and stable, and social media just helps to expand the relationship and has helped her know and connect with her audience better.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download

In our seventh podcast of the series, we hear the conversation Erica Farber had with the nationally known rock music expert Matt Pinfield. Matt is host of the syndicated radio show on Westwood One called “Flashback,” and he is also host of a show heard on 95.5 KLOS in Los Angeles called “New & Improved.” Music discovery has always been his passion, and he really enjoys turning his listeners on to new music and artists. Matt believes that radio is important, that there will always be a place for it and people will always have a relationship with it. He also believes that the listeners are a lot more loyal than advertisers might give them credit.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download

In our eighth podcast of the series, we hear the conversation Erica had with the morning hosts of the Tad, Drex and Kara Show heard on B98.5 Atlanta, a CMG station. This morning show trifecta’s communication between them is jaw droppingly good as they practically finish each other’s thoughts! Tad, Drex and Kara shared that radio is the only medium where an advertiser can tell their story however they want and then it gives the listeners the option to interpret it the way they want.  Listeners can a hear message and then add to that experience.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio blogs from Season 3: Radio Influencers

Click here for all audio blogs from Season 2: NAB Show

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RAB’s latest podcast series focuses on one of radio’s greatest and most special assets – our on-air talent.  As we have said many times, radio was the original social medium, and its on-air personalities are the original influencers when it comes to influencer marketing. Some of these radio influencers have greater reach and followers than that of other media. They have incredibly strong ties to local communities based on a foundation of trust and emotional connection. As individuals who entertain, educate and inform, radio Influencers have the power to impact and affect behavior and brand consideration. On a daily basis, they create environments that connect their audiences with businesses to help drive brand awareness and increase sales for those businesses’ products and services.    

We will be highlighting the diversity of radio’s social influencers who represent various formats, reach different demographics and above all, share their unique stories about the special relationship these on-air personalities have with their audiences. 

In our first podcast of the series, we hear the conversation RAB’s Erica Farber had with Shawn Anderson, the afternoon drive anchor at WTOP, which delivers the latest news, traffic and weather information to the Washington, D.C. region. 

Enjoy this first podcast and be sure to tune in to the entire series over the next few months.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio episodes from Season 3: Radio Influencers

Click here for all audio episodes from Season 2: NAB Show

Podcast: Play in new window | Download