In episode number eight of Radio on Main Street at the ANA Masters of Marketing, Erica Farber speaks with Monika Saxena, executive vice president of marketing for LongHorn Steakhouse. A hugely successful brand with almost 600 locations across the country, the challenge for LongHorn Steakhouse is building on a vast amount of consumer love for the brand in both its mature markets as well as new ones to continuously expand its customer base.
Much like radio, LongHorn Steakhouse is fortunate to serve a hundred million people every year and is driven by being a force for good in their guests’ lives and a force for growth for the brand and the communities it serves. Monica shares what they’re focused on and more during this insightful conversation.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
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