In episode number six of Radio on Main Street at the ANA Masters of Marketing, Tammy Greenberg speaks with Jon Evans, chief customer officer, and Andrew Tindall, global partnerships director from System 1, a creative effectiveness platform that quickly harnesses the power of emotion to drive profitable growth for brands by measuring emotional responses to advertising.
The ListenUp study that System 1 released in partnership with RadioCentre in the U.K. further confirms that radio works. Radio can change consumer behavior, gets consumers to talk about a brand, look for a brand at retail and buy it. Great radio ads trigger positive emotions and garner huge results. Listen to the full conversation and check out the full ListenUp study on RAB.com.
As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.
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