Marketron

Month: March 2024

Radio On Main Street featuring Westwood One’s Blair Fischer

In the 17th and final episode of this ANA Masters series, Erica Farber chats with Blair Fischer, director of national partnerships at Westwood One to gain her thoughts on her first Masters of Marketing conference. Blair shared so many nuggets of great advice for radio sellers, regardless of whether you are national or local. Have a listen and you’ll be energized and reminded how passion for our medium is infectious and ultimately leads to growth.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Click here for all Season 3: Radio Influencers podcasts

Podcast: Play in new window | Download

Radio On Main Street featuring The Mixx’s Robyn Streisand

In the 16th episode of Radio on Main Street at the ANA Masters of Marketing, RAB’s Erica Farber sat down with Robyn Streisand, founder and CEO of both The Mixx – a strategic creative agency, and its holding company, Titanium Worldwide – a collective of independent- and minority-owned agencies providing a one-stop shop for brands. Both agency brands are grounded in love, resilience and strength. Robyn’s mission is to implore marketers to reignite the value with what their brands mean and represent and live by it, which is a great reminder for all of radio’s iconic collection of brands that inform and entertain consumers every single day.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Click here for all Season 3: Radio Influencers podcasts

Podcast: Play in new window | Download

Radio On Main Street featuring Transunion’s Ade Adeosun

In the 15th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with Ade Adeosun, vice president of marketing solutions for TransUnion. There are moments that matter throughout a consumer’s daily journey, and we all know that audio plays a significant role in these moments each and every day. The interactions brands make within those moments become indelible and as Ade says, “audio impressions last much longer than that initial interaction, and that’s why audio is a phenomenal medium.”

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Click here for all Season 3: Radio Influencers podcasts

Podcast: Play in new window | Download

Radio On Main Street featuring Tabata Gomez, Former CMO of Stanley Black & Decker

Stanley Black & Decker’s presentation at the ANA Masters of Marketing conference focused on the Craftsman brand and just following it, Tammy Greenberg had the opportunity to chat with Tabata Gomez, former chief marketing officer for Stanley Black & Decker, alongside the brand’s agency partner, Jessica Henrichs, president of Collie McVoy. Helping to empower consumers is core to the Craftsman brand’s mission and a deep understanding of the consumer gained through data provided the brand the comfort to push the boundaries. It takes bravery to create something so big that it becomes part of culture in a short period of time, and the Stanley Black & Decker Craftsman brand did just that. Take a listen to some of the songs that have come out of the Craftsman campaign at the end of this episode and listen for it across radio’s platforms soon!

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing podcasts

Click here for all Season 3: Radio Influencers podcasts

Podcast: Play in new window | Download

Radio is the Perfect Partner

Author: Annette Malave, SVP/Insights, RAB

Partnerships are important. Ask anyone who is trying to grow their business, and they will admit that along with their own hard work, the partnerships and relationships they build with both consumers and other businesses has helped their own growth and impact.

Continue reading “Radio is the Perfect Partner”

Radio’s Impact: Championing Children’s Health and Building Transformative Business Partnerships

Contributor: Fleur Voruz, Senior Director/Media, Children’s Miracle Network Hospitals

Through purposeful partnerships, radio stations uniquely position themselves as champions by raising funds and awareness for critical needs in their local communities. These collaborations not only elevate positive listener sentiment, but they also drive employee engagement and business value for the radio station and its sponsors.

Continue reading “Radio’s Impact: Championing Children’s Health and Building Transformative Business Partnerships”