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Category: Podcast

Radio On Main Street featuring LongHorn Steakhouse’s Monika Saxena

In episode number eight of Radio on Main Street at the ANA Masters of Marketing, Erica Farber speaks with Monika Saxena, executive vice president of marketing for LongHorn Steakhouse. A hugely successful brand with almost 600 locations across the country, the challenge for LongHorn Steakhouse is building on a vast amount of consumer love for the brand in both its mature markets as well as new ones to continuously expand its customer base. 

Much like radio, LongHorn Steakhouse is fortunate to serve a hundred million people every year and is driven by being a force for good in their guests’ lives and a force for growth for the brand and the communities it serves. Monica shares what they’re focused on and more during this insightful conversation.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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Radio On Main Street featuring Equity Project for All’s Raquelle Zuzarte

In episode number seven of Radio on Main Street at the ANA Masters of Marketing, RAB’s Dave Casper chats with Raquelle Zuzarte, founder and chief marketing officer of Equity Project for All, who recently published an article to WARC entitled “What’s AI got to do with it?” In this piece, Raquelle shares that AI is technology that drives human progress and introduces us to a new way of practically looking at it for business and marketing application, introducing us to AIHI, which stands for Artificial Intelligence for Human Ingenuity.

AI is technology that helps humans to imagine more, aim higher and do better, and Raquelle simplifies a sometimes scary and confusing technology and offers us invaluable advice. Have a listen to her advice on the podcast and follow up with her article as well.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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Radio On Main Street Featuring Wyndham Hotels & Resorts’ Nicole LaSpina

Welcome to the latest Radio on Main Street series recorded on-site at the 2023 Association of National Advertisers’ (ANA) Masters of Marketing conference. RAB had the opportunity to chat with many attendees about their businesses, their marketing goals, the issues they are most focused on and of course, their thoughts about radio.

In our first episode of the series, RAB’s Erica Farber had the pleasure of sitting down with Nicole LaSpina, senior director of brand marketing for Wyndham Hotels & Resorts. Nicole talked about her views and her personal feelings towards radio and how audio can be accessed everywhere and is part of the reason that consumers spend a significant amount of time listening. Since that’s where the consumers are, that is where she believes brands like Wyndham Hotels & Resorts need to be. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here to access Season 4: 2023 ANA Masters of Marketing podcasts.

Click here to access Season 3: Radio Influencers podcasts.

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Radio On Main Street Featuring The Brownstein Group’s Erin Allsman

In the second episode of Radio on Main Street from the ANA’s Masters of Marketing conference, Erica Farber chats with Erin Allsman of The Brownstein Group, which is the longest-running independent advertising and public relations agency headquartered in Philadelphia, Pennsylvania. In this episode, you’ll hear how what radio has to offer is equally as relevant to a creative and public relations shop as it is to media agencies. As the media landscape continues to change so completely and dramatically, Erin suggests the value of lunch and learns on a regular basis to keep an agency’s creative juices flowing with what’s new and what’s possible with radio is imperative. Learn why Erin believes “listening is a superpower” in this engaging conversation.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing blogs

Click here for all Season 3: Radio Influencers blogs

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Radio On Main Street Featuring Provoke Insights’ Carly Fink

In the third episode of this ongoing series from the ANA Masters of Marketing conference, Erica Farber sits down with Carly Fink, president of Provoke Insights, a terrific partner to RAB. In this episode, you’ll hear how market research helps brands take off the blindfolds, takes out the guess work and helps inform marketing, advertising and media strategies. Provoke Insights is bullish on the power of radio and that is because they see the stats firsthand through their research. Have a listen to the conversation and then head over to RAB.com to learn more about Provoke Insights.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing blogs

Click here for all Season 3: Radio Influencers blogs

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Radio On Main Street featuring Visit Orlando’s Misty Goff

In the fourth episode of the latest series recorded at the ANA Masters of Marketing conference, RAB’s Erica Farber chats with Misty Goff, senior director of marketing for Visit Orlando, which is focused on fun and bringing joy to people in the wonderful city of Orlando, Florida. You’ll learn about  personalized reach, customized messaging and innovation, which are key to Visit Orlando’s marketing strategies and data that helps to facilitate those efforts. Visit Orlando is excited about the promise that data and technology brings to their brand operations, but it will never replace the power of human touch and relationships to drive results. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for Season 4: 2023 ANA Masters of Marketing blogs

Click here for all Season 3: Radio Influencers blogs

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Radio On Main Street Featuring Kellie Rasberry, Co-Host of the Nationally Syndicated Kidd Kraddick Morning Show based out of Dallas on YEA Networks

In our fifteenth episode of the series, we hear the conversation Erica Farber had with Kellie Rasberry, co-host of the nationally syndicated Kidd Kraddick Morning Show based out of Dallas and syndicated by YEA Networks. Kellie just celebrated her 29th anniversary on the show, and along with Big Al Mack, J-Si and part-timers Justin and Ana, she continues the legacy of the founder of the show, Kidd Kraddick, who hosted the show until his untimely death 10 years ago.  

Kidd used to tell Kellie, go out and lead an interesting life, then go on the air and talk about it. The show is a part of so many people’s memories. Kellie describes the show as a shining light in some very dark times. This is yet another great example of the difference radio can make in people’s lives.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio blogs from Season 3: Radio Influencers

Click here for all audio blogs from Season 2: NAB Show

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Radio On Main Street Featuring Crystal Rosas, Co-Host of the Afternoon Show on Z100 in New York City, Maxwell & Crystal

In our thirteenth episode of the series, we hear the conversation Erica Farber had with Crystal Rosas, co-host of the afternoon show on Z100 in New York City, Maxwell & Crystal. Social media not only helps our radio influencers prep for their show, but it also helps to extend their brand. Every day, Maxwell & Crystal are letting their listeners know what their schedule is, what prizes they have and hot topics they can chime in on. They post funny videos and ask listeners to comment. It’s a great way to connect and stay connected with their listeners and has become a vital tool to use every day.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio blogs from Season 3: Radio Influencers

Click here for all audio blogs from Season 2: NAB Show

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Radio On Main Street Featuring Mitch Albom, Host of Detroit’s Longest-running Afternoon Radio Show on WJR

In our fourteenth episode of the series, we hear the conversation RAB’s Erica Farber had with author, philanthropist, columnist and host of Detroit’s longest-running afternoon radio show, Mitch Albom, heard on weekdays from 4 p.m. – 6 p.m. on the legendary WJR. His show is a mixture of entertainment and information: a good dose of humor but welcoming to outside opinions and a variety of diverse voices for which he is a ringleader. While we live in a video and a mobile world, there is an intimacy to radio and a connection people make with radio hosts. Radio is just a voice and when you exclusively make a voice connection, you’re really speaking to somebody. The intimacy of radio makes a connection more so than anything else.  

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio blogs from Season 3: Radio Influencers

Click here for all audio blogs from Season 2: NAB Show

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Radio On Main Street Featuring Ellen K, iHeartRadio Morning Host on KOST 103.5 in Los Angeles

In our final episode of the “Radio Influencers” series, we hear the conversation RAB’s Erica Farber had with the incredible Ellen K of iHeartRadio, morning host on KOST 103.5 in Los Angeles, which is also syndicated on Saturdays across the country. With an incredible career, supporting not one but two well-known radio hosts, Ellen K has been waking up Los Angeles with her own supporting cast for the last eight years. Her show is purpose-based with a focus on enhancing people’s lives and she loves making a daily connection to her listeners’ lives. It’s yet another testament to the power of radio.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio blogs from Season 3: Radio Influencers

Click here for all audio blogs from Season 2: NAB Show

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Radio On Main Street Featuring Ginny Brophy, Brand Manager and Mid-day Talent at 97.5 WOKQ, the Largest Country Radio Station in New Hampshire.

In our twelfth episode of the series, we hear the conversation RAB’s Erica Farber had with Ginny Brophey, known on-the-air as Ginny Rogers. She is the brand manager and mid-day on-air talent at 97.5 WOKQ, the largest country radio station in New Hampshire. As we continue to hear, great radio is made by talented personalities and great storytelling. By sharing these great stories and experiences, the audience can then relate to the personalities and what they’re sharing and truly build trust with your listeners.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.


Click here for all audio blogs from Season 3: Radio Influencers

Click here for all audio blogs from Season 2: NAB Show

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Radio On Main Street Featuring Enrique Santos, Host of the Enrique Santos Show on iHeartRadio

In our eleventh episode of the series, we hear the conversation RAB’s Erica Farber had with Enrique Santos, host of the Enrique Santos show heard daily on 27 stations in Spanish. Enrique brings his street smarts and community into this successful radio show. He is also host of a weekend show called “On the Move” heard on iHeartRadio’s CHR stations which is broadcast in English with a Latino focus. He is president & chief creative officer for iHeart Latino where he heads iHeartMedia’s Latin strategy including My Cultura Podcast Network showcasing Latino creators and their experiences. Enrique speaks about the importance of having people within an organization that are part of the community that live, understand and also speak the language.
The Latino market in the U.S. represents many different countries and there are cultural nuances to each community, as well as the language itself.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio blogs from Season 3: Radio Influencers

Click here for all audio blogs from Season 2: NAB Show

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Radio On Main Street Featuring Andrew Boris, morning show host for 101.5 WPDH in Poughkeepsie, NY

In our tenth episode of the series, we hear the conversation Erica Farber had with Andrew Boris, morning show host for 101.5 WPDH in Poughkeepsie, New York, for Townsquare Media. Known as Boris on the air, he’s been waking up New York’s Hudson Valley for the last 30 years with his show focusing on hyper-local topics, the things with which his listeners really care about and connect. Andrew shares that radio is the most intimate medium there is and how important the relationship is between radio and someone sitting in their car, at their desk or listening with their earbuds. The connection with the person on the radio extolling the virtues of your product is priceless and unlike any other form of advertising. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.


Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

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Radio On Main Street Featuring Josh Brubaker, on-air personality for Audacy’s Top 40 and HOT AC stations.

In our ninth episode of the series, we hear the conversation RAB’s Erica Farber had with Josh Brubaker, known as Bru, who is an on-air personality for Audacy’s Top 40 and HOT AC stations. He is also the host of a Sunday night show on all of Audacy’s country radio stations. He is also the self-proclaimed CEO of Tik Tok Radio. Bru’s social media and on-air radio presence has him connecting with large audiences on multiple platforms. And as Bru states, when an advertiser invests in a radio talent and that talent is passionate about the product and loves it and believes in it, it can absolutely work in their favor. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.


Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

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Radio On Main Street Featuring Rich Eisen of the Rich Eisen Show on Westwood One, Roku and Sirius/XM

In our fifth podcast of the series, we hear from Rich Eisen, host of the Rich Eisen show, which blends sports, pop culture, humor and interviews discussing topical issues not commonly addressed by sportscasters. With multi-channel distribution, he is heard on Westwood One Radio, the Roku channel for TV and Sirius/XM. With a busy schedule, Erica Farber was able to catch up with him while he was in Canton, Ohio, for the Pro Football Hall of Fame Induction Ceremony. With multiple Emmy nominations, this year he will be hosting the 2023 Marconi Awards, where he is also a Marconi nominee. Radio allows Rich to talk to people and as he shared, nothing beats calling a radio show or a host to speak with someone to make a personal connection, and he loves that!

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.


Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

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Radio On Main Street Featuring Dede McGuire, Host of Dede In The Morning

In our sixth podcast of the series, we hear the conversation RAB’s Erica Farber had with DeDe McGuire, host of DeDe in the Morning, heard on 80 stations across the country based at K104FM in Dallas. DeDe and her team, which includes J.J. Williamson, J-Cruz, Kita Rose and the newest member Trey G, explore the day’s topics such as the latest national headlines, hip-hop culture happenings, artist news and community events. It’s fun, funny, a family, informative and crazy all at the same time! As DeDe shares, radio is consistent and stable, and social media just helps to expand the relationship and has helped her know and connect with her audience better.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

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Radio On Main Street Featuring Matt Pinfield, Host of “Flashback” on Westwood One and Heard on KLOS 95.5 in Los Angeles

In our seventh podcast of the series, we hear the conversation Erica Farber had with the nationally known rock music expert Matt Pinfield. Matt is host of the syndicated radio show on Westwood One called “Flashback,” and he is also host of a show heard on 95.5 KLOS in Los Angeles called “New & Improved.” Music discovery has always been his passion, and he really enjoys turning his listeners on to new music and artists. Matt believes that radio is important, that there will always be a place for it and people will always have a relationship with it. He also believes that the listeners are a lot more loyal than advertisers might give them credit.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

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Radio On Main Street Featuring Tad, Drex and Kara, Hosts of the Tad, Drex and Kara Show on B98.5 in Atlanta

In our eighth podcast of the series, we hear the conversation Erica had with the morning hosts of the Tad, Drex and Kara Show heard on B98.5 Atlanta, a CMG station. This morning show trifecta’s communication between them is jaw droppingly good as they practically finish each other’s thoughts! Tad, Drex and Kara shared that radio is the only medium where an advertiser can tell their story however they want and then it gives the listeners the option to interpret it the way they want.  Listeners can a hear message and then add to that experience.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio blogs from Season 3: Radio Influencers

Click here for all audio blogs from Season 2: NAB Show

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Radio On Main Street, Featuring Shawn Anderson, Afternoon Drive Anchor at WTOP News, Washington DC

RAB’s latest podcast series focuses on one of radio’s greatest and most special assets – our on-air talent.  As we have said many times, radio was the original social medium, and its on-air personalities are the original influencers when it comes to influencer marketing. Some of these radio influencers have greater reach and followers than that of other media. They have incredibly strong ties to local communities based on a foundation of trust and emotional connection. As individuals who entertain, educate and inform, radio Influencers have the power to impact and affect behavior and brand consideration. On a daily basis, they create environments that connect their audiences with businesses to help drive brand awareness and increase sales for those businesses’ products and services.    

We will be highlighting the diversity of radio’s social influencers who represent various formats, reach different demographics and above all, share their unique stories about the special relationship these on-air personalities have with their audiences. 

In our first podcast of the series, we hear the conversation RAB’s Erica Farber had with Shawn Anderson, the afternoon drive anchor at WTOP, which delivers the latest news, traffic and weather information to the Washington, D.C. region. 

Enjoy this first podcast and be sure to tune in to the entire series over the next few months.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio episodes from Season 3: Radio Influencers

Click here for all audio episodes from Season 2: NAB Show

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Radio On Main Street, Featuring Jacky Bam Bam – WMMR Philadelphia

In the second podcast of this latest RAB Radio on Main Street series, we hear the conversation Erica Farber had with Jacky Bam Bam, who takes you on a five-hour musical journey every night on Philadelphia’s WMMR 93.3. A rocker through and through, with a deep love and appreciation for music, coupled with a passion for radio and his audience, Jacky loves to say music has no expiration date. And when you listen to his show, you really don’t know what’s coming at you next as he takes you and grabs you as you take this incredible journey with him each and every night. Jacky’s the epitome of an on-air rock personality and yet so much more! Have a listen and find out for yourself.  

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

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